Yingjiagong Baijiu Getränkeverpackung by Wen Liu and Xianwen Wu

Yingjiagong Baijiu Getränkeverpackung by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2020

Yingjiagong Baijiu Getränkeverpackung

by Wen Liu and Xianwen Wu

Client: Anhui Yingjiagong Jiu Co., Ltd

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #89960

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yingjiagong Baijiu Getränkeverpackung

Yingjiagong Baijiu ass en Verpackungsdesign fir eng chinesesch destilléiert Spirituose. D'Form vum Dabie-Bierg gëtt als Haaptdesignelement benotzt. Traditionell chinesesch Tuschmolerei a Linnezeechnung ginn kombinéiert fir d'Biergbild ze bilden. Eng grouss Fläch un Fräiraum gëtt applizéiert, a Gréng ass d'Haaptfaarf. D'Aussebox ass aus Plastik gemaach fir d'Käschten ze reduzéieren an d'Recycling z'erméiglechen. D'Fläsch an den Deckel sinn aus Keramik mat engem gesprëtzten Finish. D'Box moosst 136 mm an der Längt, 116 mm an der Breet an 290 mm an der Héicht. Den Design presentéiert de natierleche Fermentatiounsëmfeld vun der Destillerie.

The Recognition

About the A' Design Award an Sëlwer

Yingjiagong Baijiu Getränkeverpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Yingjiagong Baijiu Getränkeverpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Yingjiagong Baijiu Getränkeverpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Dimensions & Packaging: The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Tags: Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Production Technology: The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Design Challenge: In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Research: The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Inspiration: The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Project Duration: The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Operation Flow: he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Team Members: Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019