Bronze Grafik · 2020
Pleady Branding Marquenidentitéit
- A' Design Award an Bronze 2020 in Grafik
- CLIENT: Good Morning Inc
- Estimated Number of Design Views: 29,478
- Verification code 2367930E9C · Verify this award
Colors
About Pleady Branding Marquenidentitéit
Pleady Branding ass e Marquenidentitéitsprogramm, deen fir en spezialiséierten Klebeband-Hiersteller entwéckelt gouf. De Programm ëmfaasst den Marquennumm, d'Marquenlogo, d'Verpackung, Websäiten, Produktkataloger, Marquenfilmer an Ausstellungsstänn. Den Numm verbënnt d'Wierder "play" an "ready". D'Kommunikatioun ass ronderëm de Slogan "Tape or Lose" a ronderëm e Schlësselvisuell vun enger weiblecher Leefer opgebaut, inspiréiert vun der Linn, déi duerch d'Logo leeft. Eng giel-gréng Marquenfaarf ënnersträicht de Fokus op Athleten. E Faarfmanagement suergt dofir, datt d'Marquenfaarf op Pabeier, Film a Écran konsequent bleift.
About the A' Design Award an Bronze
Pleady Branding Marquenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Pleady Branding Marquenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Pleady Branding Marquenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.
Press Kit
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Dimensions & Packaging
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tags
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Production Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Design Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Project Duration
- PLEADY launched in July 2019.
- Operation Flow
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
