Poznan Marathon Medal Promotiounsanimatioun by Artmask Group

Poznan Marathon Medal Promotiounsanimatioun by Artmask Group is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Film, Video an Animatiounsdesign Competition Category.

SëlwerFilm· 2020

Poznan Marathon Medal Promotiounsanimatioun

by Artmask Group

Client: PKO Poznań Marathon

A' Design Award an Sëlwer Winner in Film Category

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Verified Award Winner

Verify Award Status for #94314

Méi entdecken Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poznan Marathon Medal Promotiounsanimatioun

D'Poznan Marathon Medaille ass eng Promotiounsanimatioun, déi geschaf gouf, fir d'Medaille vum zwanzegste PKO Poznan Marathon virzestellen. D'Animatioun weist kleng Elementer, déi sech zesummeschléissen, fir d'Medaille ze bilden, a jiddwer Element symboliséiert ee Joer vun der Marathongeschicht. D'Medaillband ass mat historesche Fotoen aus allen Editioune vum Evenement bedréckt, chronologesch geuerdnet. D'Medaille miesst 80 op 80 op 7 Millimeter an ass a Stol a Sëlwer gegoss. D'Animatioun gouf a 4K-Opléisung produzéiert, fir zur Umeldung fir de Jubiläumsrennen ze encouragéieren.

The Recognition

About the A' Design Award an Sëlwer

Poznan Marathon Medal Promotiounsanimatioun ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Poznan Marathon Medal Promotiounsanimatioun e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Poznan Marathon Medal Promotiounsanimatioun ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019