Avgoulakia Verkaafskit by Antonia Skaraki

Avgoulakia Verkaafskit by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

EisenGrafik· 2021

Avgoulakia Verkaafskit

by Antonia Skaraki

Client: Zouras Farm

A' Design Award an Eisen Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #94660

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Avgoulakia Verkaafskit

Wat koum éischt: d'Hunn oder d'Ee? Dat ass déi éischt Fro déi normalerweis muss beäntwert ginn, mee an dësem Fall gouf et nach eng aner Fro. Wann een e klassesche Produit op eng onerwaart an aner Aart a Weis probéiere wëll, wat brauch een? Nun, virun allem eng onerwaart Presentatioun déi ervirstickt. Dat ass wat fir d'Avgoulakia Mark erstallt gi musst, duerch e kreative Konzept dat d'Eenzegaartegkeet vun der Mark op eng modern, aner a spilleresch Aart a Weis vermëttele konnt.

The Recognition

About the A' Design Award an Eisen

Avgoulakia Verkaafskit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Avgoulakia Verkaafskit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Avgoulakia Verkaafskit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Dimensions & Packaging: kit: paper, 479 x 1157 (mm)
Tags: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Production Technology: Paper. Environmentally friendly.
Design Challenge: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Research: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Inspiration: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Project Duration: The project began in 2018 and finished in 2019 in Athens, Greece.
Operation Flow: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Team Members: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019