Korea Sport Coach Federation Branding A Visuell Identitéit by Yena Choi and Jinha Seo

Korea Sport Coach Federation Branding A Visuell Identitéit by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2020

Korea Sport Coach Federation Branding A Visuell Identitéit

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

A' Design Award an Bronze Winner in Grafik Category

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Colors

The Design

About Korea Sport Coach Federation Branding A Visuell Identitéit

KSCF ass eng koreanesch Sports Divisioun déi Experten am Zesummenhang mat Sports sammelt abegraff aktive a fréiere Nationalequipe Spiller, Traineren, a Sport Team Besëtzer. Den Häerz Logo gëtt aus der XY Achs gezunn, déi d'Euphorie vum Sportler an Adrenalin duerstellt, dem Engagement vum Trainer an Häerzen fir hir Teams an d'allgemeng Léift fir Sport. Den Häerz Logo besteet aus véier Puzzlestécker: Ouer, Pfeil, Fouss, an Häerz. Den Ouer symboliséiert Nolauschteren, de Pfeil symboliséiert Zil a Richtung, de Fouss symboliséiert d'Fäegkeet, an d'Häerz symboliséiert Leidenschaft.

The Recognition

About the A' Design Award an Bronze

Korea Sport Coach Federation Branding A Visuell Identitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Korea Sport Coach Federation Branding A Visuell Identitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Korea Sport Coach Federation Branding A Visuell Identitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team