Hak Hi Kong Yong En Harbour Rebranding by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong En Harbour Rebranding by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2020

Hak Hi Kong Yong En Harbour Rebranding

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award an Sëlwer Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #99273

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hak Hi Kong Yong En Harbour Rebranding

D'Propositioun benotzt dräi Konzepter fir den CI System fir Yong-An Fishing Port z'entwéckelen. Deen éischten ass en neie Logo erstallt mat spezifescht visuellt Material, dat aus kulturelle Charakteristike vun der Hakka Gemeinschaft extrahéiert ass. De nächste Schrëtt ass eng nei Ënnersichung vun der Ënnerhalungserfahrung, erstellt dann zwee Maskott Charakterer déi representéieren a loossen se an nei Attraktiounen optrieden fir den Tourist an den Hafen ze guidéieren. Last awer net mannst, plangt néng Flecken dobannen, ronderëm mat Ënnerhalungsaktivitéiten a lecker Kichen.

The Recognition

About the A' Design Award an Sëlwer

Hak Hi Kong Yong En Harbour Rebranding ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Hak Hi Kong Yong En Harbour Rebranding e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Hak Hi Kong Yong En Harbour Rebranding ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang