Be Er Xiang Twelve Constellations Sonneblummekär-Verpackung by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Sonneblummekär-Verpackung by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2020

Be Er Xiang Twelve Constellations Sonneblummekär-Verpackung

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award an Bronze Winner in Verpackung Category

12,222

Verified Award Winner

Verify Award Status for #99436

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Be Er Xiang Twelve Constellations Sonneblummekär-Verpackung

Be Er Xiang Zwielef Stärenzeeche ass eng Sonneblummekär-Verpackungsdesign, déi fir eng nei Marque entwéckelt gouf. De Behälter besteet aus Wäissblech mat engem inneren Plastiksak, an d'Grafike ginn am Véierfarwendrock produzéiert. All Pakett mëcht 100 Millimeter am Duerchmiesser a 150 Millimeter an der Héicht. D'Illustratioune kombinéieren déi zwielef Stärenzeeche mat Sonneblummen-Motiver. D'Thema vun de Stärenzeeche gouf gewielt, well et e vertraute Sujet bei jonke Leit ass. D'Zil ass et, der neier Marque en eegestännegen Ausgesinn ze ginn an jonk Konsumenten unzezéien.

The Recognition

About the A' Design Award an Bronze

Be Er Xiang Twelve Constellations Sonneblummekär-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Be Er Xiang Twelve Constellations Sonneblummekär-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Be Er Xiang Twelve Constellations Sonneblummekär-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019