ຜົນງານ Electric Meets Reality ກຳແພງປະສົບການພາຍໃນຮ້ານ ໂດຍ Mark Boey ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2020 A' Design Award ລະດັບຄຳ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ.
ຄຳການໂຄສະນາ· 2020
Electric Meets Reality ກຳແພງປະສົບການພາຍໃນຮ້ານ
ໂດຍ Mark Boey
ລູກຄ້າ: MG Motors Australia
ຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ໃນໝວດ ການໂຄສະນາ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #100808ການອອກແບບ
ກ່ຽວກັບ Electric Meets Reality ກຳແພງປະສົບການພາຍໃນຮ້ານ
Electric Meets Reality ແມ່ນຜົນງານການຕິດຕັ້ງແບບໂປຣເຈັກຊັນແມັບປິງທີ່ໂຕ້ຕອບໄດ້ ເຊິ່ງສ້າງຂຶ້ນສຳລັບຮ້ານຈຳໜ່າຍລົດຍົນ. ກຳແພງມີຄວາມກວ້າງ 6500 ມິນລີແມັດ ແລະ ສູງ 2000 ມິນລີແມັດ. ພື້ນຜິວທີ່ຖືກປັ້ນແຕ່ງແມ່ນເຮັດດ້ວຍມືຈາກເອປັອກຊີເຣຊິນ ແລະ ໄມ້ ພ້ອມກັບຊິ້ນສ່ວນທີ່ພິມສາມມິຕິ ແລະ ຍັງຄົງເປັນຮູບນູນສີຂາວທີ່ສະຫງ່າງາມເມື່ອເຄື່ອງສາຍພາບຖືກປິດ. ເຄື່ອງສາຍພາບສາມເຄື່ອງເພີ່ມພາບເຄື່ອນໄຫວ ແລະ ສີສັນເປັນເວລາແປດນາທີ. ພາບທີ່ສາຍອອກມາເປັນຕົວແທນຂອງໄຟຟ້າ ແລະ ຮູບປັ້ນເປັນຕົວແທນຂອງຄວາມເປັນຈິງ. ຜົນງານການຕິດຕັ້ງນີ້ອະທິບາຍກ່ຽວກັບໄລຍະທາງ, ການສາກໄຟ, ຄວາມປອດໄພ ແລະ ສະມັດຕະພາບໃຫ້ແກ່ຜູ້ເຂົ້າຊົມທີ່ກຳລັງພິຈາລະນາຊື້ລົດໄຟຟ້າ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບຄຳ
Electric Meets Reality ກຳແພງປະສົບການພາຍໃນຮ້ານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Electric Meets Reality ກຳແພງປະສົບການພາຍໃນຮ້ານ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Electric Meets Reality ກຳແພງປະສົບການພາຍໃນຮ້ານ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions. - ຂະໜາດ ແລະ ບັນຈຸພັນ
- 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation. - ແທັກ
- Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
- ເຕັກໂນໂລຊີການຜະລິດ
- Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood. - ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.
One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."
The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks. - ການຄົ້ນຄວ້າ
- At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.
At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way. - ແຮງບັນດານໃຈ
- This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.
By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.
This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions. - ໄລຍະເວລາໂຄງການ
- October 2019 - Present
- ຂັ້ນຕອນການດຳເນີນງານ
- We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
- ສະມາຊິກທີມ
- Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
