ຜົນງານ Taiwan Small Town Ramble ໜ້າທີ່ຫຼັກ: ການໂຄສະນາທ່ອງທ່ຽວ ໂດຍ Meng Chih Chiang ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2020 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ.
ເງິນການໂຄສະນາ· 2020
Taiwan Small Town Ramble ໜ້າທີ່ຫຼັກ: ການໂຄສະນາທ່ອງທ່ຽວ
ໂດຍ Meng Chih Chiang
ລູກຄ້າ: Taiwan Tourism Bureau, Singapore Office
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ການໂຄສະນາ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #103746ການອອກແບບ
ກ່ຽວກັບ Taiwan Small Town Ramble ໜ້າທີ່ຫຼັກ: ການໂຄສະນາທ່ອງທ່ຽວ
ໂຄສະນາ Taiwan Small Town Ramble ແມ່ນແຄມເປນການໂຄສະນາທ່ອງທ່ຽວທີ່ສ້າງຂຶ້ນເພື່ອສົ່ງເສີມເມືອງນ້ອຍໆຂອງໄຕ້ຫວັນ. ແຄມເປນນີ້ໃຊ້ລົດເມໃນສິງກະໂປທີ່ບັນທຸກການຕິດຕັ້ງແບບສາມມິຕິຂອງເຮືອນໄຕ້ຫວັນແບບດັ້ງເດີມ. ຫຼັງຄາຫາງນົກນາງແອ່ນ, ຊຶ່ງເປັນຮູບແບບສະຖາປັດຕະຍະກຳທ້ອງຖິ່ນ, ຖືກວາງໄວ້ຢູ່ເທິງສຸດຂອງລົດເມແຕ່ລະຄັນ. ກະເບື້ອງຕົກແຕ່ງທີ່ມີລວດລາຍດອກໄມ້ປົກຄຸມເຄິ່ງລຸ່ມ. ທັງສອງອົງປະກອບແມ່ນຮູບພາບອັນເປັນສັນຍາລັກຂອງເມືອງໄຕ້ຫວັນແບບດັ້ງເດີມ. ຮັງນົກນາງແອ່ນທີ່ຖືກແກະສະຫຼັກ, ຊຶ່ງມາຍາວນານໄດ້ຖືກເບິ່ງເປັນສັນຍາລັກຂອງຄວາມຮັ່ງມີ ແລະ ຄວາມຈະເລີນຮຸ່ງເຮືອງ, ເຮັດໃຫ້ການຕິດຕັ້ງນີ້ສົມບູນ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Taiwan Small Town Ramble ໜ້າທີ່ຫຼັກ: ການໂຄສະນາທ່ອງທ່ຽວ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Taiwan Small Town Ramble ໜ້າທີ່ຫຼັກ: ການໂຄສະນາທ່ອງທ່ຽວ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Taiwan Small Town Ramble ໜ້າທີ່ຫຼັກ: ການໂຄສະນາທ່ອງທ່ຽວ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.
The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.
The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. - ຂະໜາດ ແລະ ບັນຈຸພັນ
- For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg - ແທັກ
- Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
- ເຕັກໂນໂລຊີການຜະລິດ
- The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
- ການຄົ້ນຄວ້າ
- The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
- ແຮງບັນດານໃຈ
- Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.
Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage. - ໄລຍະເວລາໂຄງການ
- The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
- ຂັ້ນຕອນການດຳເນີນງານ
- If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
- ສະມາຊິກທີມ
- Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling
Model:
Miranda Lien
Special Thanks:
Joy Chen - ເຄຣດິດຮູບພາບ
- Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
