ຜົນງານ Pride Shrike ການອອກແບບມາສະຄອດ ໂດຍ Meng Chih Chiang ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ.
ທອງສຳລິດການໂຄສະນາ· 2021
Pride Shrike ການອອກແບບມາສະຄອດ
ໂດຍ Meng Chih Chiang
ລູກຄ້າ: Pingtung County Government
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ການໂຄສະນາ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #106074ການອອກແບບ
ກ່ຽວກັບ Pride Shrike ການອອກແບບມາສະຄອດ
ໄພຣດ ຊະໄຣ (Pride Shrike) ແມ່ນມາສະຄອດທີ່ອອກແບບຂຶ້ນສຳລັບງານແຂ່ງຂັນກິລານັກຮຽນມັດທະຍົມແຫ່ງຊາດ ທີ່ຈັດຂຶ້ນທີ່ເມືອງປິງຕົງ (Pingtung), ໄຕ້ຫວັນ. ມາສະຄອດນີ້ອອກແບບອີງໃສ່ນົກຊະໄຣສີນ້ຳຕານ (brown shrike) ຊຶ່ງເປັນນົກປະຈຳເມືອງປິງຕົງຢ່າງເປັນທາງການ ໂດຍຖືກເລືອກມາໃຊ້ແທນຮູບລິງທີ່ເປັນສັນຍາລັກປະຈຳເມືອງມາຍາວນານ. ທີມງານໄດ້ປຶກສາຫາລືກັບນັກປັກສີວິທະຍາເພື່ອໃຫ້ແນ່ໃຈວ່າໜ້າກາກສີດຳຮອບຕາ, ລຳຕົວສ່ວນເທິງສີແດງອົມນ້ຳຕານ ແລະ ໜາງທີ່ມີປາຍສີຂາວ ຖືກນຳສະເໜີຢ່າງຖືກຕ້ອງຕາມລັກສະນະທຳມະຊາດ. ມາສະຄອດນີ້ຖືກອອກແບບທັງໃນຮູບແບບກຣາຟິກ 2 ມິຕິ ແລະ ຮູບແບບ 3 ມິຕິ ພ້ອມທັງໄດ້ດັດແປງເປັນສະຕິກເກີແອນິເມຊັນສຳລັບແອັບພລິເຄຊັນສົ່ງຂໍ້ຄວາມທີ່ນິຍົມໃຊ້ກັນຢ່າງກວ້າງຂວາງ. ຈຸດປະສົງແມ່ນເພື່ອສົ່ງເສີມການກິລາ ແລະ ພື້ນທີ່ເຈົ້າພາບຂອງງານ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Pride Shrike ການອອກແບບມາສະຄອດ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Pride Shrike ການອອກແບບມາສະຄອດ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Pride Shrike ການອອກແບບມາສະຄອດ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The guidelines of animated stickers in LINE store:
1. Their dimensions must be within 320 x 270 px.
2. Playback time: Up to 4 seconds per sticker.
3. PNG frame limits per APNG: Between 5 and 20 frames.
4. The maximum file size for each image is 300 KB. - ແທັກ
- Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
- ເຕັກໂນໂລຊີການຜະລິດ
- The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
- ການຄົ້ນຄວ້າ
- Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
- ແຮງບັນດານໃຈ
- The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
- ໄລຍະເວລາໂຄງການ
- The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
- ຂັ້ນຕອນການດຳເນີນງານ
- It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:
1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords. - ສະມາຊິກທີມ
- Creative Director: Meng Chih Chiang
3d Artist: Alex Wu
Motion Designer: Amy Wen
Coordinator: Pei Rong Lu
Photography: James Lin, Pei Tzu Chen - ເຄຣດິດຮູບພາບ
- Image #1: Alex Wu
Image #2: Meng Chih Chiang
Image #3: Meng Chih Chiang
Image #4: Meng Chih Chiang
Image #5: James Lin, Pei Tzu Chen
Video Credits: Meng Chih Chiang
PDF: Meng Chih Chiang
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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