Tanaka 1789 X Chartier Sake Blend 001 ການຫຸ້ມຫໍ່ແກ້ວເຫຼົ້າສາເກ by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2021
Tanaka 1789 X Chartier Sake Blend 001 ການຫຸ້ມຫໍ່ແກ້ວເຫຼົ້າສາເກ
Client: Tanaka 1789 X Chartier
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #112010The Design
About Tanaka 1789 X Chartier Sake Blend 001 ການຫຸ້ມຫໍ່ແກ້ວເຫຼົ້າສາເກ
Tanaka 1789 X Chartier Sake Blend 001 ແມ່ນການຫຸ້ມຫໍ່ສຳລັບຊຸດເຫຼົ້າສາເກປະສົມ. ປ້າຍສະຫຼາກມີລວດລາຍຕາຂ່າຍສີດຳເທິງພື້ນສີດຳທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກກຳແພງຂອງໂຮງບົ່ມເຫຼົ້າ Tanaka, ຕົວຢ່າງຂອງສະຖາປັດຕະຍະກຳ Kura ຈາກຍຸກ Edo. ຕາຂ່າຍນີ້ຖືກພິມເປັນຢາເຄືອບຮອບແກ້ວ ແລະ ຖືກຈັດລຽງເປັນຊຸດຮູບຫົກຫຼ່ຽມ, ເຊິ່ງເປັນສັນຍາລັກຂອງວິທະຍາສາດກ່ຽວກັບກິ່ນຫອມ. ສີດຳ ແລະ ສີຂາວຖືກນຳໃຊ້ເພາະທັງສອງແບຣນມີສີເຫຼົ່ານີ້, ແລະ ແກ້ວສີດຳຖືກສະຫງວນໄວ້ສຳລັບເຫຼົ້າສາເກລະດັບພຣີເມຍມ. ສອງຊື່ນີ້ຖືກເຊື່ອມຕໍ່ກັນເປັນລວດລາຍໄຂວ້ຜ່ານຕົວອັກສອນ A ທີ່ໃຊ້ຮ່ວມກັນ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Tanaka 1789 X Chartier Sake Blend 001 ການຫຸ້ມຫໍ່ແກ້ວເຫຼົ້າສາເກ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Tanaka 1789 X Chartier Sake Blend 001 ການຫຸ້ມຫໍ່ແກ້ວເຫຼົ້າສາເກ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Tanaka 1789 X Chartier Sake Blend 001 ການຫຸ້ມຫໍ່ແກ້ວເຫຼົ້າສາເກ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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