Dark Horse Wine ການຫຸ້ມຫໍ່ເຫຼົ້າແວງ by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2021
Dark Horse Wine ການຫຸ້ມຫໍ່ເຫຼົ້າແວງ
Client: E&J Gallo
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #112024The Design
About Dark Horse Wine ການຫຸ້ມຫໍ່ເຫຼົ້າແວງ
Dark Horse ແມ່ນການອອກແບບການຫຸ້ມຫໍ່ ແລະ ການສ້າງແບຣນເຫຼົ້າແວງ ທີ່ຖືກສ້າງຂຶ້ນສຳລັບແບຣນເຫຼົ້າແວງຈາກລັດຄາລິຟໍເນຍ. ການອອກແບບແມ່ນອີງໃສ່ລະບົບທີ່ມີຄວາມຢືດຢຸ່ນ ເຊິ່ງກວມເອົາທຸກຜະລິດຕະພັນໃນຊຸດການຫຸ້ມຫໍ່ ແລະ ເປີດໂອກາດໃຫ້ເພີ່ມເຕີມໃນອະນາຄົດ. ປ້າຍສະຫຼາກແມ່ນພິມໃສ່ເຈ້ຍຄຸນນະພາບສູງ ດ້ວຍການເຄືອບແບບໂລຫະ ແລະ ແບບດ້ານ, ເຊິ່ງຊ່ວຍເສີມສີສັນ ແລະ ການສະແດງເຖິງລົດຊາດ. ໄອຄອນຂອງແບຣນຖືກວາງໄວ້ໃຈກາງດ້ານໜ້າຂອງແຕ່ລະປ້າຍສະຫຼາກ. ໂຄງຮ່າງຂອງປ້າຍສະຫຼາກແມ່ນລຽບງ່າຍ, ດັ່ງນັ້ນເນື້ອໃນຂອງແກ້ວແກ້ວສາມາດເຂົ້າໃຈໄດ້ໃນທັນທີ. ຈຸດປະສົງແມ່ນເພື່ອສະແດງເຖິງຄຸນນະພາບ ແລະ ລົດຊາດຢ່າງຊັດເຈນເທິງຊັ້ນວາງສິນຄ້າ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Dark Horse Wine ການຫຸ້ມຫໍ່ເຫຼົ້າແວງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Dark Horse Wine ການຫຸ້ມຫໍ່ເຫຼົ້າແວງ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Dark Horse Wine ການຫຸ້ມຫໍ່ເຫຼົ້າແວງ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Production Technology
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Inspiration
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- Team Members
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
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