Prakrishi ບັນຈຸພັນໝາກໄມ້ແຫ້ງ by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.
ຄຳບັນຈຸພັນ· 2021
Prakrishi ບັນຈຸພັນໝາກໄມ້ແຫ້ງ
by Vishal Vora
Client: Prakrishi
A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category
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The Design
About Prakrishi ບັນຈຸພັນໝາກໄມ້ແຫ້ງ
Prakrishi ແມ່ນຊຸດບັນຈຸພັນສຳລັບໝາກໄມ້ແຫ້ງທີ່ຖືກສ້າງຂຶ້ນສຳລັບຕະຫຼາດອິນເດຍ. ການອອກແບບນຳສະເໜີເລື່ອງລາວທາງສາຍຕາຂອງອານາຈັກແຫ່ງສຸຂະພາບ ໂດຍໝາກໄມ້ແຫ້ງແຕ່ລະຊະນິດຖືກສະແດງເປັນກະສັດຂອງອານາຈັກຂອງຕົນເອງ. ບັນຈຸພັນເປັນສີດຽວ (ໂມໂນໂຄຣມ) ແລະມີພຽງແຕ່ໝາກໄມ້ແຫ້ງເທົ່ານັ້ນທີ່ຖືກພິມເປັນສີ ເພື່ອໃຫ້ອາຫານກາຍເປັນຈຸດເດັ່ນຂອງແຕ່ລະຊອງ. ຊຸດນີ້ໃຊ້ຖົງຊິບລັອກພ້ອມການພິມສີ່ສີ. ແຕ່ລະຊອງມີຂະໜາດກວ້າງ 140 ມມ ແລະສູງ 210 ມມ. ເປົ້າໝາຍແມ່ນເພື່ອເຮັດໃຫ້ຜະລິດຕະພັນຊັດເຈນ ແລະຈົດຈຳໄດ້ງ່າຍເທິງຊັ້ນວາງສິນຄ້າທີ່ແອອັດ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Prakrishi ບັນຈຸພັນໝາກໄມ້ແຫ້ງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Prakrishi ບັນຈຸພັນໝາກໄມ້ແຫ້ງ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Prakrishi ບັນຈຸພັນໝາກໄມ້ແຫ້ງ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Team Members
- Vishal Vora and Team
- Image Credits
- Vishal Vora and Team
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