Inspiration ເວັບໄຊ by WenYuan Chen and Ze Hao is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບຄຳ in ການອອກແບບເວັບໄຊ ແລະ ເວັບ Competition Category.
ຄຳເວັບ· 2021
Inspiration ເວັບໄຊ
Client: Zippo
A' Design Award ລະດັບຄຳ Winner in ເວັບ Category
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- Verified Award Winner
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The Design
About Inspiration ເວັບໄຊ
Inspiration ແມ່ນເວັບໄຊທີ່ຖືກສ້າງຂຶ້ນສຳລັບແບຣນ Zippo. ເວັບໄຊນີ້ນຳສະເໜີແບຣນຜ່ານອັດຕະລັກທາງສາຍຕາໃໝ່ ແລະ ອິນເຕີເຟດຜູ້ໃຊ້ແບບໂຕ້ຕອບ. ຮູບພາບແບບເຄື່ອນໄຫວເຮັດໃຫ້ໜ້າຕ່າງໆມີລັກສະນະທາງສາຍຕາແບບທົດລອງ. ຮູບແບບສີດຳຖືກນຳໃຊ້ທົ່ວທັງໂຄງຮ່າງເພື່ອສະໜັບສະໜູນປະສົບການການເບິ່ງທີ່ສອດຄ່ອງກັນ. ການອອກແບບການໂຕ້ຕອບຖືກສ້າງຂຶ້ນດ້ວຍເທັກໂນໂລຊີອິນເຕີເຟດຜູ້ໃຊ້ແບບກ້າວໜ້າ ເພື່ອໃຫ້ຜູ້ເຂົ້າຊົມມີສ່ວນຮ່ວມຢ່າງຕໍ່ເນື່ອງ. ຈຸດປະສົງແມ່ນເພື່ອເປີດການສົນທະນາກັບຜູ້ບໍລິໂພກ ແລະ ສະແດງອອກເຖິງວັດທະນະທຳຂອງແບຣນໃນຮູບແບບທີ່ທັນສະໄໝ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Inspiration ເວັບໄຊ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Inspiration ເວັບໄຊ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Inspiration ເວັບໄຊ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Team Members
- Wenyuan Chen and Ze Hao
- Image Credits
- ZIPPO NO.347274
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