Macy’s Website ເວັບໄຊທ໌ອີຄອມເມີຊ by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບຄຳ in ການອອກແບບເວັບໄຊ ແລະ ເວັບ Competition Category.
ຄຳເວັບ· 2020
Macy’s Website ເວັບໄຊທ໌ອີຄອມເມີຊ
Client: Macy's
A' Design Award ລະດັບຄຳ Winner in ເວັບ Category
- 87,206
- Verified Award Winner
- Verify Award Status for #93996
The Design
About Macy’s Website ເວັບໄຊທ໌ອີຄອມເມີຊ
ເວັບໄຊທ໌ຂອງ Macy's ແມ່ນແພລດຟອມອີຄອມເມີຊທີ່ອະນຸຍາດໃຫ້ລູກຄ້າສາມາດຊື້ສິນຄ້າຫຼາກຫຼາຍຂອງ Macy's ຜ່ານທາງອອນລາຍ. ເວັບໄຊທ໌ໄດ້ຮັບການອອກແບບໃໝ່ໃນປີ 2019 ເພື່ອຕອບສະໜອງໂດຍກົງຕໍ່ຄຳຄິດເຫັນຂອງລູກຄ້າ, ສົ່ງຜົນໃຫ້ໄດ້ການອອກແບບທີ່ສະອາດ, ຮຽບງ່າຍ ແລະ ໄດ້ຮັບແຮງບັນດານໃຈຈາກແຟຊັ່ນ. ໂຄງຮ່າງການຈັດວາງໄດ້ອີງໃສ່ສື່ແຟຊັ່ນ ແລະ ຜະລິດຕະພັນເຕັກໂນໂລຊີສຳລັບຜູ້ບໍລິໂພກ, ໂດຍມີເປົ້າໝາຍເພື່ອສ້າງຄວາມແຕກຕ່າງໃຫ້ Macy's ຈາກຮ້ານຄ້າປີກຄູ່ແຂ່ງ. ໄດ້ນຳໃຊ້ເຕັກໂນໂລຊີເວັບແບບ Responsive ທີ່ທັນສະໄໝ, ດັ່ງນັ້ນເວັບໄຊທ໌ຈຶ່ງສາມາດເບິ່ງໄດ້ທັງໃນຄອມພິວເຕີແລັບທັອບ, ແທັບເລັດ ແລະ ສະມາດໂຟນ. ການຄົ້ນຄວ້າດ້ານປະສົບການຜູ້ໃຊ້ໄດ້ເປັນແນວທາງໃນການອອກແບບໃໝ່ຄັ້ງນີ້, ລວມທັງການສຳຫຼວດ, ການສຳພາດ ແລະ ການທົດສອບການໃຊ້ງານ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Macy’s Website ເວັບໄຊທ໌ອີຄອມເມີຊ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Macy’s Website ເວັບໄຊທ໌ອີຄອມເມີຊ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Macy’s Website ເວັບໄຊທ໌ອີຄອມເມີຊ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
