ຜົນງານ Beer Culture 2020 ລາຍງານການວິໄຈຕະຫຼາດ ໂດຍ Gabriela Maria Straka ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ.
ທອງສຳລິດການໂຄສະນາ· 2021
Beer Culture 2020 ລາຍງານການວິໄຈຕະຫຼາດ
ລູກຄ້າ: Brau Union Österreich AG
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ການໂຄສະນາ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #118582ການອອກແບບ
ກ່ຽວກັບ Beer Culture 2020 ລາຍງານການວິໄຈຕະຫຼາດ
Beer Culture 2020 ແມ່ນລາຍງານສະບັບພິມກ່ຽວກັບວັດທະນະທຳການດື່ມເບຍໃນປະເທດອອສເຕຣຍ. ລາຍງານສະບັບນີ້ນຳສະເໜີຜົນການສຳຫຼວດຕົວແທນຂອງປະຊາກອນອອສເຕຣຍທີ່ມີອາຍຸ 18 ປີຂຶ້ນໄປ, ດຳເນີນການໂດຍສະຖາບັນວິໄຈຕະຫຼາດອິດສະຫຼະຜ່ານການສຳພາດທາງອອນລາຍ ແລະ ທາງໂທລະສັບ. ຫົວຂໍ້ຕ່າງໆລວມມີຄວາມສຳຄັນຂອງເບຍພິເສດສະເພາະ, ພຶດຕິກຳການດື່ມ, ການຜະລິດເບຍແບບຍືນຍົງ, ຄວາມພັກດີຕໍ່ຍີ່ຫໍ້ ແລະ ຜະລິດຕະພັນທີ່ບໍ່ມີທາດເຫຼົ້າ. ພາບກຣາຟິກ ແລະ ສັນຍາລັກທີ່ງ່າຍດາຍນຳສະເໜີຂໍ້ມູນຕົວເລກໃນຮູບແບບທີ່ເຂົ້າໃຈງ່າຍ. ລາຍງານສະບັບນີ້ມີເນື້ອຫາທັງໝົດ 64 ໜ້າ ພ້ອມກັບໜ້າປົກອີກ 4 ໜ້າ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Beer Culture 2020 ລາຍງານການວິໄຈຕະຫຼາດ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Beer Culture 2020 ລາຍງານການວິໄຈຕະຫຼາດ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Beer Culture 2020 ລາຍງານການວິໄຈຕະຫຼາດ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700 - ແທັກ
- beer culture report, beer culture, beer, market research, Austria
- ເຕັກໂນໂລຊີການຜະລິດ
- The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage - ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture. - ການຄົ້ນຄວ້າ
- The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
- ແຮງບັນດານໃຈ
- For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
- ໄລຍະເວລາໂຄງການ
- The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
- ຂັ້ນຕອນການດຳເນີນງານ
- In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
- ສິດທິບັດ
- Copyrights belong to Brau Union Österreich AG, 2020
- ສະມາຊິກທີມ
- Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH - ເຄຣດິດຮູບພາບ
- Brau Union Österreich AG
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
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