Love Art ແຄມເປນ by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ Competition Category.

ທອງສຳລິດການໂຄສະນາ· 2024

Love Art ແຄມເປນ

by Daniel da Hora

Client: Dahlstedt Holding SL

A' Design Award ລະດັບທອງສຳລິດ Winner in ການໂຄສະນາ Category

81,362

Verified Award Winner

Verify Award Status for #119665

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Love Art ແຄມເປນ

ໃນແຄມເປນເປີດຕົວຂອງຕົນ, ວິງຮຸກໄດ້ເລີ່ມຕົ້ນຄວາມພະຍາຍາມທີ່ກ້າຫານແລະມີສິລະປະທີ່ມີຈຸດປະສົງເພື່ອສ້າງຄຳຖະແຫຼງທີ່ດັງກ້ອງ. ໂດຍການນຳໃຊ້ການຜະສົມຜະສານຢ່າງພິຖີພິຖັນຂອງການດັດແປງດິຈິຕອນແລະການຕີຄວາມໝາຍໃໝ່ທາງສິລະປະ, ວິງຮຸກໄດ້ລວມເອົາຜົນງານອັນໂດ່ງດັງຈາກປະຫວັດສາດສິລະປະເຂົ້າມາໃນການນຳສະເໜີຂອງຕົນ. ຜ່ານການດັດແປງຢ່າງຊຳນິຊຳນານ, ແຄມເປນດັ່ງກ່າວທ້າທາຍຜູ້ຊົມໃຫ້ສັງເກດເຫັນຄວາມບໍ່ສອດຄ່ອງ, ດ້ວຍຄວາມແມ່ນຍຳແລະຄວາມໃສ່ໃຈໃນລາຍລະອຽດ. ໂດຍການວາງຜົນງານຄລາສສິກທີ່ຄຸ້ນເຄີຍຄຽງຄູ່ກັບການປ່ຽນແປງທີ່ສ້າງສັນ, ວິງຮຸກບໍ່ພຽງແຕ່ເຊື້ອເຊີນໃຫ້ໄຕ່ຕອງເທົ່ານັ້ນ ແຕ່ຍັງຢືນຢັນຄວາມຊຳນິຊຳນານໃນການປົກປ້ອງຄວາມສົມບູນຂອງຊັບສົມບັດທາງສິລະປະອີກດ້ວຍ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Love Art ແຄມເປນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Love Art ແຄມເປນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Love Art ແຄມເປນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimensions & Packaging: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tags: Art, Creative, Museum, Paintings
Production Technology: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Design Challenge: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Research: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspiration: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Project Duration: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Team Members: Creative Director / Designer: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.