ຜົນງານ Smoked Trout ການຫຸ້ມຫໍ່ອາຫານ ໂດຍ Armeanu Creative Studio ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບບັນຈຸພັນ.
ເງິນບັນຈຸພັນ· 2021
Smoked Trout ການຫຸ້ມຫໍ່ອາຫານ
ລູກຄ້າ: Valeputna
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ບັນຈຸພັນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #119796ການອອກແບບ
ກ່ຽວກັບ Smoked Trout ການຫຸ້ມຫໍ່ອາຫານ
ປາເທຣົາຮົມຄວັນ ແມ່ນການອອກແບບການຫຸ້ມຫໍ່ສຳລັບຜະລິດຕະພັນປາຮົມຄວັນ. ການຫຸ້ມຫໍ່ນີ້ເຮັດຈາກແກັດກະດາດຄຣາຟ (kraft carton) ພ້ອມແຜ່ນຄຳ ແລະ ການເຄືອບເງົາແບບເລືອກສ່ວນ. ຮູບແບບວົງມົນ, ຮູບຊົງປະຕູແບບຍຸກກາງທີ່ໃຊ້ໃນການຕັດແກັດ ແລະ ຕາປະທັບສີຄຳ ສະທ້ອນເຖິງຮີດຄອງປະເພນີ, ມໍລະດົກ ແລະ ວັດຖຸດິບທຳມະຊາດ. ຕາປະທັບ ແລະ ຮູບຊົງປະຕູ ປາກົດຢູ່ໃນຜະລິດຕະພັນທັງໝົດ ເພື່ອສະແດງເຖິງຄວາມຕໍ່ເນື່ອງ. ຫໍ່ທີ່ພັບແລ້ວມີຂະໜາດ 11.5 ຄູນ 25 ຊັງຕີແມັດ. ຮູບຊົງທີ່ກະທັດຮັດ ຊ່ວຍໃຫ້ສາມາດໃສ່ ແລະ ປິດຜະລິດຕະພັນໄດ້ງ່າຍ, ພ້ອມທັງການເກັບຮັກສາ, ການຂົນສົ່ງ ແລະ ການວາງສະແດງເທິງຊັ້ນວາງຢ່າງງ່າຍດາຍ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Smoked Trout ການຫຸ້ມຫໍ່ອາຫານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Smoked Trout ການຫຸ້ມຫໍ່ອາຫານ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Smoked Trout ການຫຸ້ມຫໍ່ອາຫານ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated. - ແທັກ
- smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
- ເຕັກໂນໂລຊີການຜະລິດ
- The packaging is made of kraft carton, has golden folio and selective varnishing.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
- ການຄົ້ນຄວ້າ
- The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
- ແຮງບັນດານໃຈ
- The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
- ໄລຍະເວລາໂຄງການ
- The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
- ຂັ້ນຕອນການດຳເນີນງານ
- All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
- ສິດທິບັດ
- Valeputna 2006 - QUALITY NATURAL SRL - Romania
- ສະມາຊິກທີມ
- Armeanu Ana
Armeanu Catalin - ເຄຣດິດຮູບພາບ
- Main Image and optional images - Armeanu Creative Studio SRL - Romania
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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