Yoyic Huojunpaopao บรรจุภัณฑ์ขวดเຄື່ອງດື່ມ by Tingting Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2021
Yoyic Huojunpaopao บรรจุภัณฑ์ขวดเຄື່ອງດື່ມ
Client: High-tech MengNiu Dairy (Beijing)CO.,LTD
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #121519The Design
About Yoyic Huojunpaopao บรรจุภัณฑ์ขวดเຄື່ອງດື່ມ
Yoyic Huojunpaopao ເປັນບັນຈຸພັນຂວດທີ່ຖືກອອກແບບສຳລັບເຄື່ອງດື່ມແບບມີກ๊าซທີ່ບັນຈຸໂປຣໄບໂອຕິກທີ່ມີຊີວິດ. ເຄື່ອງດື່ມນີ້ຜະສົມຜະສານແບັກທີເຣຍແລັກຕິກແອຊິດແບບມີກ๊าซກັບໂປຣໄບໂອຕິກທີ່ມີຊີວິດ, ມີນ້ຳຕານຕ່ຳ ແລະ ບໍ່ມີໄຂມັນ. ຂວດຜະລິດຈາກ PET ທີ່ມີຄວາມໂປ່ງໃສສູງເພື່ອໃຫ້ໄດ້ພື້ນຜິວສຳພັດຄ້າຍຄືແກ້ວ, ມີຮູບຊົງທີ່ບາງເບົາແລະຄ່ອງແຄ້ວ ພ້ອມທັງມີຄວາມຈຸ 388 ມິນລິລິດ. ສະຫຼາກໃຊ້ຕົວອັກສອນພູ່ກັນຈີນແບບໜາໜັກ ແລະ ລວດລາຍຟອງອາກາດເພື່ອສື່ເຖິງຄວາມມີຊີວິດຊີວາ. ການອອກແບບນີ້ມີເປົ້າໝາຍເພື່ອສະແດງອອກເຖິງທັງລົດຊາດ ແລະ ສຸຂະພາບ. ຂວດນີ້ຖືກຈຳໜ່າຍໃນຮ້ານສະດວກຊື້ພາຍໃຕ້ເງື່ອນໄຂຫ່ວງໂສ້ຄວາມເຢັນເພື່ອຮັກສາໃຫ້ໂປຣໄບໂອຕິກຍັງຄົງມີຊີວິດຢູ່.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Yoyic Huojunpaopao บรรจุภัณฑ์ขวดเຄື່ອງດື່ມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Yoyic Huojunpaopao บรรจุภัณฑ์ขวดเຄື່ອງດື່ມ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Yoyic Huojunpaopao บรรจุภัณฑ์ขวดเຄື່ອງດື່ມ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Dimensions & Packaging
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Tags
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Production Technology
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Design Challenge
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Research
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Inspiration
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Project Duration
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Operation Flow
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Team Members
- Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
- Image Credits
- .
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