Full Moon ໂຄສະນາສື່ສັງຄົມ by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ Competition Category.
ເງິນການໂຄສະນາ· 2021
Full Moon ໂຄສະນາສື່ສັງຄົມ
Client: Rothco, part of Accenture Interactive
A' Design Award ລະດັບເງິນ Winner in ການໂຄສະນາ Category
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- Verified Award Winner
- Verify Award Status for #122999
The Design
About Full Moon ໂຄສະນາສື່ສັງຄົມ
Full Moon ແມ່ນໂຄສະນາສື່ສັງຄົມທີ່ຖືກສ້າງຂຶ້ນສຳລັບ Guinness. ພາບໄດ້ຖືກເຜີຍແຜ່ໃນ feed ແລະ story ຂອງ Facebook ແລະ Instagram ໃນຄືນ Halloween ປີ 2020, ຊ່ວງທີ່ດວງຈັນສີຄາມທີ່ຫາຍາກສາມາດເບິ່ງເຫັນໄດ້ທົ່ວໂລກ. ພາບນີ້ຖືກຜະລິດຂຶ້ນຜ່ານການແຕ່ງພາບ ແລະ ການດັດແປງພາບໃນ Adobe Photoshop. ພາບອ້າງອີງຂອງດວງຈັນຄວາມລະອຽດສູງ, ພາບຂອງແບຣນ ແລະ ໂຄງສ້າງໜ້າຜິວຂອງເບຍໄດ້ຖືກລວມເຂົ້າກັນເປັນຊັ້ນໆເພື່ອສ້າງເປັນພາບດຽວ. ຈຸດປະສົງແມ່ນເພື່ອເຂົ້າຮ່ວມການສົນທະນາລະດັບໂລກດ້ວຍການເຊື່ອມໂຍງແບບງ່າຍໆລະຫວ່າງດວງຈັນ ແລະ ຈອກເບຍ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Full Moon ໂຄສະນາສື່ສັງຄົມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Full Moon ໂຄສະນາສື່ສັງຄົມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Full Moon ໂຄສະນາສື່ສັງຄົມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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