I Love You From Afar ສັງຄົມ by Alvaro Gonzalez and Renato Galecio

I Love You From Afar ສັງຄົມ by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ Competition Category.

ທອງສຳລິດການໂຄສະນາ· 2021

I Love You From Afar ສັງຄົມ

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

A' Design Award ລະດັບທອງສຳລິດ Winner in ການໂຄສະນາ Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

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The Design

About I Love You From Afar ສັງຄົມ

ໃນຊ່ວງເລີ່ມຕົ້ນຂອງການລະບາດ, ເມື່ອທຸກຄົນຢູ່ໃນການກັກກັນຕົວໃນປະເທດຊິລີ, ຮ້ານ Miniso ທັງໝົດຖືກປິດ, ແລະເພື່ອຮັກສາຄຳໝັ້ນສັນຍາຕໍ່ຜູ້ຊົມຂອງຕົນ, ແຄມເປນ "ຂ້ອຍຮັກເຈົ້າຈາກທີ່ໄກ" ຈຶ່ງຖືກສ້າງຂຶ້ນ, ເຊິ່ງດຳເນີນການ 100% ທາງອອນລາຍ ໂດຍສົ່ງມອບແນວຄິດຫຼາຍພັນອັນເພື່ອສ້າງຄວາມບັນເທີງໃຫ້ແກ່ຜູ້ບໍລິໂພກໃນຂະນະທີ່ພວກເຂົາຖືກກັກຕົວຢູ່ບ້ານ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

I Love You From Afar ສັງຄົມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. I Love You From Afar ສັງຄົມ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. I Love You From Afar ສັງຄົມ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax