Treasured Brew of the Cave ບັນຈຸພັນຂວດເຫຼົ້າໄປ່ຈິ່ວ by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2022
Treasured Brew of the Cave ບັນຈຸພັນຂວດເຫຼົ້າໄປ່ຈິ່ວ
by Tiger Pan
Client: Jiugui Liquor Co., Ltd
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #130922The Design
About Treasured Brew of the Cave ບັນຈຸພັນຂວດເຫຼົ້າໄປ່ຈິ່ວ
Treasured Brew of the Cave ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຫຼົ້າໄປ່ຈິ່ວຂອງຈີນ. ຮູບຊົງຂວດແບບຖົງບົບຄລາສສິກຖືກຮັກສາໄວ້, ໂດຍມີເຊືອກພັນຮອບຄໍຂວດ, ໃນຂະນະທີ່ວັດສະດຸໄດ້ຖືກປ່ຽນຈາກເຄື່ອງກະເບື້ອງມາເປັນແກ້ວ. ໜ້າຜິວແກ້ວເພີ່ມຄວາມມັນເງົາ ແລະ ໂຄງສ້າງ ພ້ອມທັງເຮັດໃຫ້ຂວດແຕກຕ່າງຈາກບັນຈຸພັນເຊລາມິກທີ່ໃຊ້ໂດຍຍີ່ຫໍ້ອື່ນໆ. ພູຫນຶ່ງໄດ້ຖືກແກະສະຫຼັກໄວ້ຢູ່ຖານໃນຮູບແບບການແຕ້ມແບບບູຮານຂອງຈີນ ເພື່ອສະແດງອອກແນວຄວາມຄິດຂອງການເກັບຮັກສາໃນຖ້ຳ, ເຊິ່ງເປັນວິທີການທີ່ຊາວແມ້ວໄດ້ໃຊ້ມາເປັນເວລາດົນນານ. ຂວດຍັງຄົງສະອາດ ແລະ ໂປ່ງໃສ, ໂດຍມີເລກຫົກຖືກນູນໄວ້ຢູ່ເທິງມັນ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Treasured Brew of the Cave ບັນຈຸພັນຂວດເຫຼົ້າໄປ່ຈິ່ວ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Treasured Brew of the Cave ບັນຈຸພັນຂວດເຫຼົ້າໄປ່ຈິ່ວ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Treasured Brew of the Cave ບັນຈຸພັນຂວດເຫຼົ້າໄປ່ຈິ່ວ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
- Dimensions & Packaging
- Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm - Tags
- Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Design Challenge
- With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Inspiration
- Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. - Project Duration
- The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie - Image Credits
- Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu
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