Strong Tiger ໜ້າທີ່ຫຼັກ: ການອອກແບບບັນຈຸພັນເຫຼົ້າ by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2022
Strong Tiger ໜ້າທີ່ຫຼັກ: ການອອກແບບບັນຈຸພັນເຫຼົ້າ
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
- 14,117
Verified Award Winner
Verify Award Status for #130958The Design
About Strong Tiger ໜ້າທີ່ຫຼັກ: ການອອກແບບບັນຈຸພັນເຫຼົ້າ
ຂໍ້ຄວາມໜັງສື: Strong Tiger ແມ່ນການອອກແບບບັນຈຸພັນລຸ້ນພິເສດສຳລັບເຫຼົ້າໄບໂຈ່ຂອງຈີນ. ການອອກແບບນີ້ສະແດງເຖິງປີເສືອຕາມນັກສັດຈີນ. ຫົວເສືອຖືກອອກແບບໃນຮູບແບບແອບສະແທຣັກ, ໄດ້ຮັບແຮງບັນດານໃຈຈາກຫົວກຳຕັນຂອງນັກຮົບຊາມູໄຣໃນຍຸກສົງຄາມແຫ່ງລັດ (Warring States) ຂອງຍີ່ປຸ່ນ. ເສັ້ນຊື່ຄົມກຳນົດຮູບຮ່າງຂອງຕົນຂວດ ແລະ ສະແດງອອກເຖິງລັກສະນະທີ່ໜັກແໜ້ນ ແລະ ບໍ່ຍອມອ່ອນຂໍ້. ຂວດເຮັດຈາກແກ້ວ, ເຊິ່ງເພີ່ມຄວາມແວວວາວ ແລະ ຄວາມມີພື້ນຜິວທີ່ໂດດເດັ່ນ ເຮັດໃຫ້ຜະລິດຕະພັນນີ້ແຕກຕ່າງຈາກຂວດເຄື່ອງດິນເຜົາທົ່ວໄປ. ສີສັນທີ່ສົດໃສ ແລະ ການຈັດວາງຂໍ້ມູນທີ່ຊັດເຈນ ຊ່ວຍໃຫ້ຜູ້ຊື້ສາມາດຈົດຈຳ ແລະ ຮັບຮູ້ຜະລິດຕະພັນໄດ້ຈາກໄລຍະໄກ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Strong Tiger ໜ້າທີ່ຫຼັກ: ການອອກແບບບັນຈຸພັນເຫຼົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Strong Tiger ໜ້າທີ່ຫຼັກ: ການອອກແບບບັນຈຸພັນເຫຼົ້າ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Strong Tiger ໜ້າທີ່ຫຼັກ: ການອອກແບບບັນຈຸພັນເຫຼົ້າ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
- Dimensions & Packaging
- Width 71.5mm x depth 92.5mm x height 393mm
- Tags
- Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Research
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Inspiration
- Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie - Image Credits
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
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