ຜົນງານ 2020 Super Star ແຄມເປນໂຄສະນາງານກິດຈະກຳ ໂດຍ Andre Tehhsi Chen ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2022 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ.
ທອງສຳລິດການໂຄສະນາ· 2022
2020 Super Star ແຄມເປນໂຄສະນາງານກິດຈະກຳ
ລູກຄ້າ: Sports Administration, MOE, R.O.C (TAIWAN)
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ການໂຄສະນາ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #131229ການອອກແບບ
ກ່ຽວກັບ 2020 Super Star ແຄມເປນໂຄສະນາງານກິດຈະກຳ
2020 Super Star ແມ່ນແຄມເປນໂຄສະນາທີ່ສ້າງຂຶ້ນສຳລັບງານກິລາປະຈຳປີທີ່ຈັດໂດຍລັດຖະບານໄຕ້ຫວັນ ຢູ່ທີ່ Taipei Arena. ແຄມເປນນີ້ສົ່ງເສີມການສຶກສາທາງດ້ານພະລະສຶກສາ ແລະ ເຊື່ອມໂຍງກິລາປະເພດຕ່າງໆເຂົ້າກັບປະຊາຊົນ. ຮູບແບບຕົວອັກສອນໄດ້ຮັບການປ່ຽນຮູບຈາກສິລະປະການຂຽນລາຍມື ແລະ ປະກອບດ້ວຍອົງປະກອບທາງກິລາ ເຊັ່ນ: ການຍິງທະນູ ແລະ ສະໜາມເທັນນິສ. ແຜນສີໄດ້ຮັບແຮງບັນດານໃຈຈາກເປົ້າຍິງທະນູ ໂດຍນຳໃຊ້ສີຄາມ, ສີແດງ ແລະ ສີຄຳ ປະສົມກັບສີດຳ ແລະ ສີຂາວ. ແຄມເປນນີ້ປະກອບມີໂປສເຕີ, ແຜ່ນພັບ, ພາບສັນຍາລັກເຄື່ອນໄຫວ, ໂຄສະນາທາງໂທລະທັດ, ພາບເຄື່ອນໄຫວກຣາຟິກ ແລະ ປ້າຍດິຈິຕອລ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
2020 Super Star ແຄມເປນໂຄສະນາງານກິດຈະກຳ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. 2020 Super Star ແຄມເປນໂຄສະນາງານກິດຈະກຳ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. 2020 Super Star ແຄມເປນໂຄສະນາງານກິດຈະກຳ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The “2020 Super Star: Sports Performance Event” is an annual sports show held by the Taiwan Government. The event aims to promote and connect different sports to the public and glorify the fantastic achievement that professional athletes achieved in Taipei Arena, Taiwan. The design was developed in various formats in the event, such as advertising posters, campaign brochures, kinetic pictograms, TVCF, background videos, motion graphics, and digital signage.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Advertising poster: Print/700 mm x 1000 mm
Campaign brochures: Print/256 mm x 184 mm/18 pages
Kinetic pictograms: AVI/APNG/10 set
TVCF: AVI/4K HDTV/30 Sec.
Background videos: AVI/4K HDTV/in the loop.
Motion graphic: AVI/APNG
Digital signage: Jpeg/Mp4/9:16/1080 x1920 Px
Banner : Jpeg/APNG/1250 x203 Px/1200 x620 Px/1200 x400 Px - ແທັກ
- Typography, Kinetic Pictograms, Pattern, Motion Graphic, Taiwan, Sports Performance Event, Super Star, Archery, Tennis, Wrestling
- ເຕັກໂນໂລຊີການຜະລິດ
- The key visual design, patterns, and kinetic pictograms are made graphically. The team created the animation in After Effect for advertising motion graphics and generated the animated images with an APNG creation tool such as APNG Assembler. For the print graphic, the team layout the artworks in Illustrator.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The color plan and how the graphic communicates are significant challenges to create a fun, vibrant, and welcoming atmosphere for the key visual design. Three primary colors (C/M/Y) and K are the origin of every color, which symbolize the idea that every beginner devotes themselves to sports to always stay true to themselves. Based on the concept, the goal is to break free of the five colors of the Olympic rings and stick to the sports category promoted this year. We went to the color combination of the Archery target. We chose indigo, blood red, and glory gold yellow as symbols of the goal in every athlete’s mind and adjusted the hue/saturation to best fit the media we will access through the project.
Besides its cheerful color result, this advertising design brings a distinctively robust and bold visual impact with the sports elements integrated typography characteristics and repetitive pattern.
In order to find out what sports elements and symbols could be the leading concept for the public to catch the main idea of this event, the whole research and study is the result and great effort of both design team and related Sports Associations in Taiwan. - ການຄົ້ນຄວ້າ
- The design of “2020 Super Star: Sports Performance Event” is based on promoting the importance of physical education, connecting different sports to the public, and glorifying the fantastic achievement of professional athletes of Taiwan. Take the Archery target to represent the concept of goals and apply the color plan of this project. There could be different goals for athletes in specific points; start points, turning points, and viewpoints, the design shaped the idea with the points (circles.) Transformed the round shapes into different sports pictograms and key visual patterns.
- ແຮງບັນດານໃຈ
- The typography in this advertising communication design visualizes the momentum of every sport by transforming the calligraphy form and includes vital sports elements in the event into its structure, such as archery, tennis court. Colors were a significant focus on this occasion, with the goal being to break free of the five colors of the Olympic rings and stick to the sports category promoted this year. For inspiration, we went to the vibrant colors of an archery target. We chose indigo, blood red, and glory gold yellow as symbols of the goal in every athlete’s mind and assisted with black and white colors.
- ໄລຍະເວລາໂຄງການ
- The project started in January 2020 and finished in December 2020, and the advertising and campaign series were released and exhibited in September 2020. “2020 Super Star: Sports Performance Event” was held on September 19 in Taipei Arena, Taiwan. More than 30,000 audiences from the country will participate in the event.
- ຂັ້ນຕອນການດຳເນີນງານ
- It's the first time to promote a national sports event with key patterns and kinetic pictograms since mascot is the most popular communication design in the related events. To create pattern and kinetic pictograms with novelty, here are the creative directions: 1. To promote sports and physical education as the primary purpose, the design of key patterns integrated into the momentum, strength, and beauty that sports show of each race. 2. To communicate with the joy, intuition, and fun of sports, the design of motion graphics illustrates the characteristic of athletes in the different sports categories.
- ສິດທິບັດ
- copyrights: Copyrights belong to Sports Administration, M.O.E, R.O.C (TAIWAN), 2020.
- ສະມາຊິກທີມ
- Art Director: Andre Teh-hsi Chen
Designer: Han-Long Lee
Designer: Mu-Yun Ke
Designer: Shi-Xuan Kuo
Designer: Chun-Wei Chiu - ເຄຣດິດຮູບພາບ
- Image #1: Andre Teh-hsi Chen
Image #2: Andre Teh-hsi Chen
Image #3: Andre Teh-hsi Chen
Image #4: Andre Teh-hsi Chen
Image #5: Andre Teh-hsi Chen
Video Credits: Sports Administration, M.O.E, R.O.C (TAIWAN)
PDF: Andre Teh-hsi Chen
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
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