Dragon Boat Festival Packaging ກ່ອງຂອງຂວັນ by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2022
Dragon Boat Festival Packaging ກ່ອງຂອງຂວັນ
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #134172The Design
About Dragon Boat Festival Packaging ກ່ອງຂອງຂວັນ
ບັນຈຸພັນເທດສະການແຂ່ງເຮືອມັງກອນ ແມ່ນກ່ອງຂອງຂວັນທີ່ສ້າງຂຶ້ນສຳລັບເທດສະການແຂ່ງເຮືອມັງກອນຂອງຈີນ. ກ່ອງດ້ານນອກມີຮູບຊົງເປັນມັງກອນ, ໂດຍໃຊ້ໃບໂຫຼະພາປ່າ (mugwort) ວາດເສັ້ນຮ່າງກາຍ ແລະ ໃຊ້ລວດລາຍໃບຫຍ້າ (reed) ເປັນເກັດ. ກ່ອງດ້ານໃນສະແດງໃຫ້ເຫັນມັງກອນສອງໂຕກຳລັງຖືບ໊ະຈ່າງ (zongzi), ເຊິ່ງເປັນລວດລາຍທີ່ໝາຍເຖິງໂຊກລາບສອງເທົ່າໃນວັດທະນະທຳຈີນ. ເມື່ອຍົກຝາຂຶ້ນ, ທັງສີ່ດ້ານຂອງກ່ອງດ້ານໃນຈະຄ່ອຍໆເປີດອອກດ້ວຍແຮງໂນ້ມຖ່ວງ, ຄືກັບຜ້າມ່ານທີ່ຄ່ອຍໆເປີດຂຶ້ນ. ກ່ອງເຮັດຈາກເຈ້ຍທີ່ເປັນມິດຕໍ່ສິ່ງແວດລ້ອມ ພ້ອມກັບການແກະສະຫຼັກເຈ້ຍແບບສາມມິຕິ ແລະ ກະດາດແຂງເປັນຊັ້ນໆ. ການອອກແບບນີ້ສື່ເຖິງຄວາມປາຖະໜາໃຫ້ມີສຸຂະພາບແຂງແຮງ ແລະ ໂຊກລາບ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Dragon Boat Festival Packaging ກ່ອງຂອງຂວັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Dragon Boat Festival Packaging ກ່ອງຂອງຂວັນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Dragon Boat Festival Packaging ກ່ອງຂອງຂວັນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
- Dimensions & Packaging
- 475mm X 213mm X 130mm
- Production Technology
- Eco-friendly paper and 3D paper carving techniques
- Design Challenge
- The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
- Research
- The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
- Inspiration
- It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
- Project Duration
- This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
- Operation Flow
- When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
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