Flying to the Moon ກ່ອງຂອງຂວັນເຄັກເດືອນ by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2022
Flying to the Moon ກ່ອງຂອງຂວັນເຄັກເດືອນ
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #134174The Design
About Flying to the Moon ກ່ອງຂອງຂວັນເຄັກເດືອນ
Flying to the Moon ແມ່ນກ່ອງຂອງຂວັນທີ່ຖືກອອກແບບສຳລັບເຄັກເດືອນ. ບັນຈຸພັນມີຮູບຊົງເປັນໂຄມໄຟພະລາຊະວັງແບບດັ້ງເດີມຂອງຈີນ. ຮູບແຕ້ມທີ່ເປັນວົງກົມໄດ້ດຶງເອົາເລື່ອງລາວມາຈາກນິທານປໍລໍາຂອງຈີນ ແລະ ລວມມີກະຕ່າຍຫຍົກ, ພະລາຊະວັງເດືອນ ແລະ ນາງຟ້າ Apsaras ຈາກຮູບແຕ້ມຝາຜະໜັງ Dunhuang. ໂຄງສ້າງສາມມິຕິຫຼາຍຊັ້ນ ແລະ ຂະບວນການຕັດແມ່ພິມເພີ່ມຄວາມເລິກທາງສາຍຕາ. ເມື່ອເອົາເຄັກເດືອນອອກແລ້ວ, ໂມດູນ LED ໃນຖານສາມາດເປີດໄດ້ ແລະ ກ່ອງໃສ PVC ໂປ່ງໃສ ພ້ອມທັງກ່ອງນອກທີ່ເປັນຮູໂປ່ງ ສາມາດຕິດຕັ້ງຄືນໃໝ່ໄດ້, ປ່ຽນກ່ອງໃຫ້ກາຍເປັນໂຄມໄຟຕົກແຕ່ງ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Flying to the Moon ກ່ອງຂອງຂວັນເຄັກເດືອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Flying to the Moon ກ່ອງຂອງຂວັນເຄັກເດືອນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Flying to the Moon ກ່ອງຂອງຂວັນເຄັກເດືອນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
- Dimensions & Packaging
- 145mm X 145mm X 300mm
- Production Technology
- The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
- Design Challenge
- The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
- Research
- The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
- Inspiration
- It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
- Project Duration
- This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
- Operation Flow
- After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
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