My Moonfly ກ່ອງຂອງຂວັນ by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເງິນບັນຈຸພັນ· 2022
My Moonfly ກ່ອງຂອງຂວັນ
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #134176The Design
About My Moonfly ກ່ອງຂອງຂວັນ
My Moonfly ແມ່ນກ່ອງຂອງຂວັນທີ່ອອກແບບມາສຳລັບເຂົ້າໜົມໄໝ້ (moon cake) ທີ່ນຳສະເໜີໃນເທດສະການໄຫວ້ພະຈັນ (Mid-Autumn Festival). ການອອກແບບໄດ້ພັນລະນາເຖິງວັງພະຈັນຂອງນິທານປໍ້າພື້ນເມືອງຈີນ, ໂດຍມີສາລາ ແລະ ຫໍທີ່ສ້າງຂຶ້ນຈາກການແກະສະຫຼັກເຈ້ຍສາມມິຕິແບບຫຼາຍຊັ້ນ. ໄຟຢູ່ພາຍໃນພະຈັນສ່ອງແສງຜ່ານຊັ້ນທີ່ແກະສະຫຼັກ, ສ້າງເປັນຮູບແບບຂອງແສງ ແລະ ເງົາທີ່ປ່ຽນແປງໄປ. ກ່ອງນີ້ບັນຈຸເຂົ້າໜົມໄໝ້ໄດ້ຫົກໜ່ວຍ ແລະ ຊອງໃສ່ສ້ອມ ແລະ ມີດ. ໄດ້ໃຊ້ເຈ້ຍທີ່ເປັນມິດຕໍ່ສິ່ງແວດລ້ອມ, ພ້ອມກັບການປັ້ມນູນ ແລະ ການປັ້ມຄຳ. ດ້ວຍຂະໜາດ 242 ຄູນ 242 ຄູນ 75 ມິນລິແມັດ, ກ່ອງນີ້ສາມາດເກັບໄວ້ເປັນເຄື່ອງປະດັບທີ່ມີໄຟສ່ອງໃສ່ຊັ້ນວາງເຄື່ອງ ຫຼື ໂຕະໄດ້.
The Recognition
About the A' Design Award ລະດັບເງິນ
My Moonfly ກ່ອງຂອງຂວັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. My Moonfly ກ່ອງຂອງຂວັນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. My Moonfly ກ່ອງຂອງຂວັນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
- Dimensions & Packaging
- 242x242x75mm
- Production Technology
- It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
- Design Challenge
- The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
- Research
- The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
- Inspiration
- It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
- Project Duration
- This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
- Operation Flow
- Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu
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