Buddy Workwear ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ by Pilotfisch GmbH and Co. KG

Buddy Workwear ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເງິນ in ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ Competition Category.

ເງິນການໂຄສະນາ· 2022

Buddy Workwear ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

A' Design Award ລະດັບເງິນ Winner in ການໂຄສະນາ Category

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Colors

The Design

About Buddy Workwear ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ

Buddy Workwear ແມ່ນອັດຕະລັກແບຣນທີ່ສ້າງຂຶ້ນສຳລັບຜູ້ຜະລິດເສື້ອຜ້າເຮັດວຽກໃນປະເທດເຢຍລະມັນ. ຊື່ Buddy ເປັນຫົວໃຈຫຼັກຂອງອັດຕະລັກ ແລະ ໄດ້ມາຈາກຊື່ບໍລິສັດເກົ່າ. ສີຟ້າເຂັ້ມເປັນສີຫຼັກ ແລະ ເຮັດໃຫ້ຜະລິດຕະພັນ ແລະ ຮູບຖ່າຍໂດດເດັ່ນ, ໃນຂະນະທີ່ສີຟ້າອ່ອນຖືກໃຊ້ເປັນສີເສີມ ແລະ ສີເນັ້ນ. ສອງສີນີ້ເສີມກັນຄືກັບໝູ່ເພື່ອນ. ຮູບແບບຕົວອັກສອນທີ່ຊັດເຈນ ແລະ ຖ້ອຍຄຳທີ່ລຽບງ່າຍຊ່ວຍສະໜັບສະໜູນທ່າທີທີ່ກົງໄປກົງມາຂອງແບຣນ. ອັດຕະລັກນີ້ຖືກນຳໃຊ້ກັບແຜ່ນພັບພິມ, ເວັບໄຊ, ວິດີໂອ ແລະ ແຄມເປນສື່ສັງຄົມ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Buddy Workwear ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Buddy Workwear ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Buddy Workwear ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster