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Zhi Hou ການຫຸ້ມຫໍ່ Baijiu ຂອງຈີນ by Xiongbo Deng

Zhi Hou ການຫຸ້ມຫໍ່ Baijiu ຂອງຈີນ by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.


ເງິນບັນຈຸພັນ· 2023

Zhi Hou ການຫຸ້ມຫໍ່ Baijiu ຂອງຈີນ

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category

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The Design

About Zhi Hou ການຫຸ້ມຫໍ່ Baijiu ຂອງຈີນ

ນີ້​ແມ່ນ​ລົດ​ຊາດ​ຫມາກ​ນາວ Baijiu ຈີນ​ເອີ້ນ​ວ່າ "Zhi Hou​"​. ຢູ່​ແຂວງ​ຢຸນນານ​ຂອງ​ຈີນ, ຜູ້​ຄົນ​ຈະ​ປ່ຽນ​ການ​ຜະລິດ​ໝາກ​ນາວ​ທີ່​ມີ​ຄຸນ​ນະພາ​ບດີ​ໃຫ້​ກາຍ​ເປັນ​ບ່າ​ຈິ​ອູ. ອັດຕາສ່ວນວັດຖຸດິບຂອງຜະລິດຕະພັນນີ້ໄດ້ບັນລຸລະດັບຂອງ 20 ປອນຫມາກນາວ brewing pound Baijiu, ສະນັ້ນມັນພຽງແຕ່ສາມາດຂາຍໄດ້ໃນຈໍານວນຈໍາກັດ.in ອອກແບບແກ້ວເປັນຮູບບານ, ແລະເຮັດໃຫ້ bulges ຜິດປົກກະຕິຢູ່ shoulders ຂອງຂວດ, ດັ່ງນັ້ນຮູບຮ່າງຈະບໍ່ເບິ່ງ monotonous ນັ້ນ. ຮູບ​ຮ່າງ​ຂອງ​ໝວກ​ຕຸກ​ກະ​ຕາ, ຜູ້​ອອກ​ແບບ​ໄດ້​ຈຳ​ລອງ​ກິ່ງ​ງ່າ​ຂອງ​ໝາກ​ນາວ​ໂດຍ​ກົງ, ເມື່ອ​ເອົາ​ກະ​ຕຸກ​ໃສ່​ຖົງ​ສີ​ສົ້ມ, ຝາ​ຂວດ​ຈະ​ຖືກ​ເປີດ​ເຜີຍ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Zhi Hou ການຫຸ້ມຫໍ່ Baijiu ຂອງຈີນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Zhi Hou ການຫຸ້ມຫໍ່ Baijiu ຂອງຈີນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Zhi Hou ການຫຸ້ມຫໍ່ Baijiu ຂອງຈີນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
Dimensions & Packaging
150mm x150mm x165mm
Tags
Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
Production Technology
Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
Design Challenge
The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
Research
Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
Inspiration
This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
Project Duration
The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
Operation Flow
The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
Patents
No
Image Credits
Creative Director:Xiongbo Deng
Designer:Lingyun creative team

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