Vivo X80 ແຄມເປນໂຄສະນາກາງແຈ້ງ by Output is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເງິນ in ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ Competition Category.

ເງິນການໂຄສະນາ· 2023

Vivo X80 ແຄມເປນໂຄສະນາກາງແຈ້ງ

by Output

Client: Output

A' Design Award ລະດັບເງິນ Winner in ການໂຄສະນາ Category

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The Design

About Vivo X80 ແຄມເປນໂຄສະນາກາງແຈ້ງ

Vivo X80 ແມ່ນແຄມເປນໂຄສະນາກາງແຈ້ງທີ່ສ້າງຂຶ້ນເພື່ອສົ່ງເສີມຊຸດໂທລະສັບສະມາດໂຟນ. ແທນທີ່ຈະໃຊ້ຈໍ 3D ແບບບໍ່ຕ້ອງໃສ່ແວ່ນຕາທີ່ຕິດຕັ້ງຢູ່ສູງເທິງອາຄານ ແຄມເປນນີ້ໃຊ້ຈໍພື້ນຂະໜາດຍັກທີ່ວາງໂດຍກົງເທິງພື້ນດິນ ເພື່ອໃຫ້ຜູ້ຊົມສາມາດເບິ່ງໄດ້ຈາກໄລຍະໃກ້. ເນື້ອຫາຖືກຈັດແບ່ງເປັນເຈັດອົງກ ແລະ ໄດ້ສະແດງຢູ່ເມືອງເຊິນເຈິ້ນ ແລະ ຊີອານ. ເລດາສອງເຄື່ອງ ແລະ ເຕັກໂນໂລຊີການຈັບພາບຮ່າງກາຍມະນຸດຈະຕິດຕາມຕໍາແໜ່ງ ແລະ ການເຄື່ອນໄຫວຂອງຜູ້ຊົມ ເພື່ອໃຫ້ພາບຕອບສະໜອງຕໍ່ຜູ້ຊົມ. ເຕັກໂນໂລຊີການສາຍພາບດ້ວຍເລເຊີຖືກນໍາໃຊ້ສໍາລັບການສະແດງຜົນ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Vivo X80 ແຄມເປນໂຄສະນາກາງແຈ້ງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Vivo X80 ແຄມເປນໂຄສະນາກາງແຈ້ງ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Vivo X80 ແຄມເປນໂຄສະນາກາງແຈ້ງ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan