Tsingtao 9 Degrees ການຫຸ້ມຫໍ່ເບຍ by Jin Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2023
Tsingtao 9 Degrees ການຫຸ້ມຫໍ່ເບຍ
by Jin Zhang
Client: Tsingtao Beer
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #144952The Design
About Tsingtao 9 Degrees ການຫຸ້ມຫໍ່ເບຍ
ເບຍ Tsingtao ແມ່ນໜຶ່ງໃນຍີ່ຫໍ້ເບຍທີ່ມີຊື່ສຽງທີ່ສຸດໃນປະເທດຈີນ. ບົນພື້ນຖານຍົກໃຫ້ເຫັນເຄື່ອງໝາຍ, ຝ່າຍຍີ່ຫໍ້ຕ້ອງສະແດງໃຫ້ເຫັນຈຸດເດັ່ນຂອງທ້ອງຖິ່ນຂອງແຕ່ລະແຂວງ. ຜູ້ອອກແບບໄດ້ໃຊ້ຕົວແທນທີ່ສຸດຂອງເມືອງ Hubei "Yellow Crane Tower" ເພື່ອສະແດງໃຫ້ເຫັນລັກສະນະທ້ອງຖິ່ນ. ນອກຈາກນັ້ນ, Xiangyun, Crane, ແລະຄໍກະຕຸກ "Phoenix Feather"; (Hubei ຮັກ Phoenix ຫຼາຍ) ເຮັດໃຫ້ຮູບພາບທັງຫມົດມີຄວາມຍືດຫຍຸ່ນຫຼາຍ; ພ້ອມກັນນັ້ນ, ກໍ່ຍົກໃຫ້ເຫັນ “9 ອົງສາ”, ຈຸດຂາຍທີ່ໃຫຍ່ທີ່ສຸດຂອງຜະລິດຕະພັນ, ເພື່ອຊຸກຍູ້ການຂາຍຢ່າງມີປະສິດທິຜົນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Tsingtao 9 Degrees ການຫຸ້ມຫໍ່ເບຍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Tsingtao 9 Degrees ການຫຸ້ມຫໍ່ເບຍ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Tsingtao 9 Degrees ການຫຸ້ມຫໍ່ເບຍ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
- Dimensions & Packaging
- Width 65mm x Depth 65mm x Height 265mm
- Tags
- Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
- Production Technology
- This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
- Design Challenge
- The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
- Research
- The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
- Inspiration
- The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
- Project Duration
- The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
- Operation Flow
- This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
- Patents
- Intellectual property/patents/copyrights owned by Tsingtao Brewery
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