Huanghelou ການຫຸ້ມຫໍ່ເບຍ by Jin Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2023
Huanghelou ການຫຸ້ມຫໍ່ເບຍ
by Jin Zhang
Client: Huanghelou
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #144959The Design
About Huanghelou ການຫຸ້ມຫໍ່ເບຍ
ຫໍເຄນສີເຫຼືອງແມ່ນຕຶກທີ່ມີຊື່ສຽງທີ່ສຸດໃນເມືອງອູຮັນຂອງຈີນ. ຊຸດຂອງເບຍນີ້ແມ່ນກະປ໋ອງຮູບພາບເມືອງທີ່ເປີດຕົວໂດຍ Yellow Crane Tower. ພວກເຂົາເຈົ້າແນະນໍາ Wuhan ກັບທຸກຄົນໂດຍຜ່ານເບຍ, ຜະລິດຕະພັນບໍລິໂພກປະຈໍາວັນ. ແລະໂດຍຜ່ານການນໍາໃຊ້ສີຂຽວ, ເຊິ່ງສະແດງເຖິງຄວາມແຂງແຮງແລະສຸຂະພາບ, ແລະສີມ່ວງລຶກລັບ, ເພື່ອສະແດງໃຫ້ເຫັນຄວາມຈະເລີນຮຸ່ງເຮືອງຂອງເມືອງຈາກກາງເວັນເຖິງກາງຄືນ. ໃນແງ່ຂອງການຄັດເລືອກອົງປະກອບ, ຜູ້ອອກແບບໄດ້ຄົ້ນຫາອົງປະກອບທີ່ເປັນຕົວແທນຫຼາຍທີ່ສຸດໃນຂົງເຂດຕ່າງໆຂອງເມືອງເພື່ອອະທິບາຍ, ແລະເພີ່ມ scenes ລັກສະນະເພື່ອເຮັດໃຫ້ຊີວິດທັງຫມົດມີຊີວິດຊີວາແລະໃກ້ຊິດກັບຜູ້ບໍລິໂພກ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Huanghelou ການຫຸ້ມຫໍ່ເບຍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Huanghelou ການຫຸ້ມຫໍ່ເບຍ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Huanghelou ການຫຸ້ມຫໍ່ເບຍ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
- Dimensions & Packaging
- Width 65mm x Depth 65mm x Height 115mm
- Tags
- Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
- Production Technology
- This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
- Design Challenge
- The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
- Research
- This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
- Inspiration
- Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
- Project Duration
- The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
- Operation Flow
- No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
- Patents
- The intellectual property/patents/copyrights belongs to Yellow Crane Tower
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