Yep ບັນຈຸພັນຜະລິດຕະພັນຄໍລາເຈນ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.
ຄຳບັນຈຸພັນ· 2023
Yep ບັນຈຸພັນຜະລິດຕະພັນຄໍລາເຈນ
by Tiger Pan
Client: By-Health Co., Ltd.
A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category
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- Verified Award Winner
- Verify Award Status for #145414
The Design
About Yep ບັນຈຸພັນຜະລິດຕະພັນຄໍລາເຈນ
Yep ແມ່ນບັນຈຸພັນທີ່ອອກແບບສຳລັບຜະລິດຕະພັນຄໍລາເຈນແບບດື່ມ. ກ່ອງດ້ານນອກມີຮູບຊົງສາມຫຼ່ຽມ ເຊິ່ງຖືກເລືອກເພື່ອສື່ເຖິງຄວາມໝັ້ນຄົງ ແລະ ຄວາມແຂງແກ່ນ. ກ່ອງດັ່ງກ່າວຜະລິດຈາກເຍື່ອເຈ້ຍ ເຊິ່ງເປັນວັດສະດຸທີ່ສາມາດນຳມາຣີໄຊເຄິນໄດ້ ແລະ ກ່ອງດ້ານນອກມີຂະໜາດ 170 ມມ x 100 ມມ x 186 ມມ. ພາຍໃນ, ຄໍລາເຈນແບບດື່ມຖືກບັນຈຸໃນຂວດແກ້ວ. ປ້າຍສະຫຼາກຖືກພິມດ້ວຍຟອຍໂປ່ງໃສ ເຊິ່ງໃຫ້ຄວາມຮູ້ສຶກຊຸ່ມຊື່ນ ແລະ ສົດໃໝ່. ໂລໂກ້ສີບົວສື່ເຖິງຄວາມໜຸ່ມສາວ ແລະ ຄວາມມີຊີວິດຊີວາ. ການຈັດວາງຂໍ້ມູນທີ່ຊັດເຈນ ແລະ ລະບົບຊຸດຜະລິດຕະພັນທີ່ເປັນເອກະພາບ ຊ່ວຍໃຫ້ຜູ້ຊື້ສາມາດຈົດຈຳຜະລິດຕະພັນໄດ້ຈາກໄລຍະໄກ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Yep ບັນຈຸພັນຜະລິດຕະພັນຄໍລາເຈນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Yep ບັນຈຸພັນຜະລິດຕະພັນຄໍລາເຈນ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Yep ບັນຈຸພັນຜະລິດຕະພັນຄໍລາເຈນ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
- Dimensions & Packaging
- Box, 170mm x100mm x186mm
Bottle, 90mm x30mm - Tags
- collagen, pink, package, health, health products, Tiger Pan
- Production Technology
- A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
- Design Challenge
- They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- Research
- Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
- Inspiration
- The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- Project Duration
- The project lasts 3 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
- Team Members
- Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You - Image Credits
- Tiger Pan
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