Chinese Style Coffee ພາບປະກອບບັນຈຸພັນກາເຟ by Weina Xiao is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບຄຳ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ຄຳກຣາຟິກ· 2023
Chinese Style Coffee ພາບປະກອບບັນຈຸພັນກາເຟ
by Weina Xiao
Client: Manta Ray Coffee Roasters
A' Design Award ລະດັບຄຳ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #145544The Design
About Chinese Style Coffee ພາບປະກອບບັນຈຸພັນກາເຟ
Chinese Style Coffee ແມ່ນຊຸດພາບປະກອບທີ່ສ້າງຂຶ້ນສຳລັບແບຣນເມັດກາເຟ ແລະນຳໃຊ້ໃນບັນຈຸພັນ ແລະໂປສເຕີ. ພາບປະກອບເຫຼົ່ານີ້ປະສົມປະສານວັດທະນະທຳກາເຟເຂົ້າກັບວັດທະນະທຳຈີນດັ້ງເດີມ. ຕົວລະຄອນຈາກງິ້ວປັກກິ່ງ ແລະນັກດາບຈີນມາແທນທີ່ຮູບຄົນທົ່ວໄປໃນການໂຄສະນາກາເຟ. ທ່າທາງຕ່າງໆມາຈາກການສະແດງງິ້ວປັກກິ່ງ ແລະເຮັດໃຫ້ນຶກເຖິງທ່າຍົກຈອກກາເຟ. ພາບປະກອບແຕ່ລະຮູບຖືກແຕ້ມໃນແບບສໍດຳດ້ວຍແອັບພລິເຄຊັນ Procreate ເຊິ່ງຮັກສາຄວາມຮູ້ສຶກແບບເຮັດດ້ວຍມື ແລະລາຍລະອຽດທີ່ລະອຽດອ່ອນ. ຂະໜາດຂອງພາບປະກອບແຕ່ລະຮູບແມ່ນ 21 x 29.7 ຊັງຕີແມັດ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Chinese Style Coffee ພາບປະກອບບັນຈຸພັນກາເຟ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Chinese Style Coffee ພາບປະກອບບັນຈຸພັນກາເຟ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Chinese Style Coffee ພາບປະກອບບັນຈຸພັນກາເຟ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
- Dimensions & Packaging
- Illustration size:21cmx29.7cm,300pdi
- Tags
- China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
- Production Technology
- Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
- Design Challenge
- The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
- Research
- In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
- Inspiration
- This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
- Project Duration
- The project started in China in October 2020 and was completed in China in January 2021.
- Operation Flow
- The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
- Team Members
- Weina Xiao
- Image Credits
- Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021
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