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Yi Xin Distillation ການຫຸ້ມຫໍ່ເຫຼົ້າ by Tiger Pan

Yi Xin Distillation ການຫຸ້ມຫໍ່ເຫຼົ້າ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບຄຳ in ການອອກແບບບັນຈຸພັນ Competition Category.


ຄຳບັນຈຸພັນ· 2023

Yi Xin Distillation ການຫຸ້ມຫໍ່ເຫຼົ້າ

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

A' Design Award ລະດັບຄຳ Winner in ບັນຈຸພັນ Category

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The Design

About Yi Xin Distillation ການຫຸ້ມຫໍ່ເຫຼົ້າ

Yi Xin Distillation ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບຍີ່ຫໍ້ເຫຼົ້າຈີນ. ຂວດຜະລິດຈາກແກ້ວ ເຊິ່ງເພີ່ມຄວາມເຫຼື້ອມແລະພື້ນຜິວທີ່ມີເນື້ອສຳຜັດ ແລະເຮັດໃຫ້ຜະລິດຕະພັນໂດດເດັ່ນຈາກເຫຼົ້າປະເພດດຽວກັນທີ່ຂາຍໃນພາຊະນະເຄື່ອງປັ້ນດິນເຜົາ. ມັງກອນທີ່ແຕ້ມຕາມແບບຈີນບູຮານ ກອດຢູ່ຄໍຂວດ ແລະເຮັດໜ້າທີ່ເປັນສັນຍະລັກຫຼັກໃນການຈຳແນກຜະລິດຕະພັນ ດັ່ງນັ້ນຈຶ່ງບໍ່ຈຳເປັນຕ້ອງມີສະຫຼາກພິມ. ກ່ອງດ້ານນອກມີຄວາມລຽບງ່າຍ ແລະເປັນໄປຕາມຄວາມສົມມາຕຂອງການອອກແບບຈີນແບບດັ້ງເດີມ. ຂວດມີຂະໜາດ 180 x 130 x 285 ມິນລີແມັດ. ຈຸດປະສົງແມ່ນເພື່ອນຳສະເໜີມໍລະດົກອັນຍາວນານໃນຮູບແບບຮ່ວມສະໄໝ.

The Recognition

About the A' Design Award ລະດັບຄຳ

Yi Xin Distillation ການຫຸ້ມຫໍ່ເຫຼົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Yi Xin Distillation ການຫຸ້ມຫໍ່ເຫຼົ້າ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Yi Xin Distillation ການຫຸ້ມຫໍ່ເຫຼົ້າ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging
Bottle size: 180mm x 130mm x 285mm
Tags
Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology
The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge
The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research
While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration
The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration
The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow
How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents
Copyrights belong to Tiger Pan
Team Members
Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits
Tiger Pan

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