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Daity Galaxy ບັນຈຸພັນເຄື່ອງດື່ມຂອງຫວານ by Mohsen Koofiani

Daity Galaxy ບັນຈຸພັນເຄື່ອງດື່ມຂອງຫວານ by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.


ເຫຼັກບັນຈຸພັນ· 2024

Daity Galaxy ບັນຈຸພັນເຄື່ອງດື່ມຂອງຫວານ

by Mohsen Koofiani

Client: Daity Galaxy

A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category

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Colors

The Design

About Daity Galaxy ບັນຈຸພັນເຄື່ອງດື່ມຂອງຫວານ

ມັນຊັດເຈນວ່າບັນຈຸພັນນີ້ຖືກອອກແບບສໍາລັບເດັກນ້ອຍ. ຄວາມກົມກຽວກັນລະຫວ່າງການອອກແບບໃນລົດຊາດທີ່ແຕກຕ່າງກັນແມ່ນຊັດເຈນ. ທັງໝົດມີຈັງຫວະກັບສີສັນທີ່ສວຍງາມ ແລະຖືກອອກແບບຕາມຮູບແບບທີ່ກົມກຽວ, ຜົມຂອງຕົວລະຄອນຖືກດຶງຂຶ້ນໃນແບບທີ່ແຕກຕ່າງກັນເພື່ອເນັ້ນສາຍຕາໄປທີ່ຊື່ ແລະປະເພດຂອງຂອງຫວານ. ໃນການອອກແບບນີ້, ເພື່ອດຶງດູດຄວາມສົນໃຈຕໍ່ບັນຈຸພັນຫຼາຍຂຶ້ນ, ໄດ້ໃຊ້ຕົວລະຄອນແບບຈິນຕະນາການ ແລະເດັກໆ, ເຊິ່ງຖືກປະຕິບັດດ້ວຍເຕັກນິກສີນ້ໍາໃນສ່ວນຮູບປະກອບ.

The Recognition

About the A' Design Award ລະດັບເຫຼັກ

Daity Galaxy ບັນຈຸພັນເຄື່ອງດື່ມຂອງຫວານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Daity Galaxy ບັນຈຸພັນເຄື່ອງດື່ມຂອງຫວານ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Daity Galaxy ບັນຈຸພັນເຄື່ອງດື່ມຂອງຫວານ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert.
Dimensions & Packaging
Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep
Tags
Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
Production Technology
The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
Design Challenge
The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research
Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design
Inspiration
The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration
This project started in March 2023 and continues until now.
Operation Flow
The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
Image Credits
All of the images: Illustrator / Creator: Mohsen Koofiani

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