Kanpai ບັນຈຸພັນສຳລັບເຫຼົ້າໝາກນາວ by Hui Tu is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບບັນຈຸພັນ Competition Category.
ເຫຼັກບັນຈຸພັນ· 2024
Kanpai ບັນຈຸພັນສຳລັບເຫຼົ້າໝາກນາວ
by Hui Tu
Client: Hungkung University
A' Design Award ລະດັບເຫຼັກ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #152030The Design
About Kanpai ບັນຈຸພັນສຳລັບເຫຼົ້າໝາກນາວ
Kanpai ແມ່ນການອອກແບບບັນຈຸພັນສຳລັບເຫຼົ້າໝາກນາວທີ່ຜະລິດຢູ່ໃນເມືອງໄທຈົງ ປະເທດໄຕ້ຫວັນ. ເມືອງໄທຈົງເປັນເຂດປູກໝາກນາວທີ່ໃຫຍ່ທີ່ສຸດໃນໄຕ້ຫວັນ ແຕ່ເຫຼົ້າໝາກນາວທ້ອງຖິ່ນຍັງຫາຍາກ, ດັ່ງນັ້ນຈຶ່ງໄດ້ພັດທະນາວິທີການປຸງແຕ່ງໃໝ່ສຳລັບເຄື່ອງດື່ມນີ້. ຊື່ Kanpai ໝາຍເຖິງ "ດື່ມໃຫ້ໝົດ" ໃນພາສາຈີນ ແລະ ໝາຍເຖິງການສະເຫຼີມສະຫຼອງ. ຮູບພາບເລຂາຄະນິດຂອງໝາກນາວພັນທຸ໌ tankan ແລະ ponkan ເປັນສັນຍາລັກຫຼັກຂອງບັນຈຸພັນ. ພື້ນຜິວຂອງເປືອກໝາກນາວຖືກສະແດງອອກຜ່ານການເຄືອບແກ້ວບາງສ່ວນ ແລະ ການເຈາະຮູ. ບັນຈຸພັນມີຂະໜາດ 80 ຄູນ 80 ຄູນ 240 ມິນລີແມັດ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Kanpai ບັນຈຸພັນສຳລັບເຫຼົ້າໝາກນາວ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Kanpai ບັນຈຸພັນສຳລັບເຫຼົ້າໝາກນາວ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Kanpai ບັນຈຸພັນສຳລັບເຫຼົ້າໝາກນາວ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
- Dimensions & Packaging
- 80 x 80 x 240 mm
- Tags
- Citrus Liqueur, Cheers, Taichung, Shi Gang.
- Production Technology
- pet three dimensional printing, partial glazing & punching.
- Design Challenge
- As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
- Research
- This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
- Inspiration
- Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
- Project Duration
- The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
- Operation Flow
- Chill, Twist-off and Kanpai.
- Patents
- Copyrights Hui Tu, 2022.
- Image Credits
- Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022
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