Rhythmic ການອອກແບບປື້ມ by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບສື່ສິ່ງພິມ ແລະ ສິ່ງພິມ Competition Category.

ເຫຼັກສິ່ງພິມ· 2024

Rhythmic ການອອກແບບປື້ມ

by Yiwen Zhang

Client: Zhang-W

A' Design Award ລະດັບເຫຼັກ Winner in ສິ່ງພິມ Category

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The Design

About Rhythmic ການອອກແບບປື້ມ

Rhythmic ແມ່ນປື້ມທີ່ສຶກສາອິດທິພົນທາງບວກຂອງວັດທະນະທຳພັງ (punk) ຕໍ່ສຸຂະພາບຈິດ. ການອອກແບບອີງໃສ່ຄຸນຄ່າຂອງພັງ ຄື ການເຮັດດ້ວຍຕົນເອງ (do it yourself), ການກະບົດ ແລະ ການສະແດງອອກເຊິ່ງຕົນເອງ, ແລະ ສ້າງເນື້ອເລື່ອງດົນຕີທີ່ມີຄວາມສອດຄ່ອງກັນຜ່ານພາສາພາບທີ່ຊັດເຈນ. ສີແດງ, ດຳ ແລະ ຂາວ ຖືກໃຊ້ເປັນສີຫຼັກ. ຟອນ ແລະ ກຣາຟິກຖືກຈັດວາງໃນຕາລາງ (grid) ທີ່ໝັ້ນຄົງ ເພື່ອສະທ້ອນເຖິງຮູບແບບສັ້ນ ແລະ ຈັງຫວະທີ່ໄວ. ປື້ມມີຂະໜາດ 210 x 140 ມິນລິແມັດ ແລະ ມີ 92 ໜ້າ. Rhythmic ມີໃຫ້ໃນຮູບແບບອີບຸກ (ebook) ແລະ ສະບັບປົກແຂງທີ່ໃຊ້ການເຂົ້າປື້ມແບບພັບຄືກີບແມງໄມ້ (butterfly-fold binding). ກາດສີເງິນສະຫວ່າງໄດ້ຖືກນຳໃຊ້ເພື່ອເນັ້ນໜ້າກາງຂອງປື້ມ.

The Recognition

About the A' Design Award ລະດັບເຫຼັກ

Rhythmic ການອອກແບບປື້ມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Rhythmic ການອອກແບບປື້ມ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Rhythmic ການອອກແບບປື້ມ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For centuries, art and music have been helping people explore conflicts and themes that influence their actions, thoughts, and emotions. This project studies the positive impact of punk culture on social mental health. Based on the DIY, rebellion, and self in the punk spirit, it forms a coherent and interactive musical narrative style through solid visual language.
Dimensions & Packaging: Size 210mm x 140mm
Full book 92P
Hardcover-laminating
Tags: Print, Communication, Punk Art, Art Therapy, Graphic Design
Production Technology: It is circulated in the market in two ways - a sustainable ebook and a hardcover with collectible value. The hardcover uses rich butterfly-fold binding and high-quality printing materials to achieve the best authentic touch.
Design Challenge: Punk aesthetics is a revolution in the history of graphic design that ripped up the rules of neutral sans serif typography and the prevalence of Swiss minimalism. Integrating punk's unconventional and transformative spirit into art therapy can lead to a better understanding of the effects of art therapy and strike a balance while distinguishing it from traditional punk art and art therapy works. Through innovative forms of expression, it breaks the limitations of the definition, such as art created outside the boundaries of its official culture.
Research: Red symbolizes the definite emotional power of punk-catharsis, release, breaking the mold, and matching with black and white, the iconic colors of punk art, to brighten and enliven the picture. Embed fonts and graphics into a stable grid layout system to obtain a sense of balance and show significant punk music characteristics such as short formats, fast tempos, simple melodies and harmonies through different arrangements of fixed elements. The essence lies in the narrative expressiveness of music. Each page presents a variety of rhythmical sense to enrich the viewer's sensory experience.
Inspiration: Traumatic memories are usually encoded visually. Artistic creation can be used to understand traumatic experiences better, motivate creativity and unlimited imagination of self-expression, and thus establish a refuge for strong emotions. Inspired by personal experiences and influenced by DIY thinking, empowerment and the uncontrolled, homemade style of the punk spirit, the author uses self-concept reshaping as a creative archetype combined with visual art to express value cognition.
Project Duration: The project started in November 2022 and finished in November 2023, in New York.
Operation Flow: Using Adobe Indesign as the tool to edit and Design the book before print it. The paper was tested during the printing process and Bright silver card was used as a special material to highlight the center page to reach the climax.
Team Members: Yiwen Zhang - Designer ｜ Publisher