T'aom บรรจุภัณฑ์น້ຳໝາກໄມ້ by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບບັນຈຸພັນ Competition Category.
ທອງສຳລິດບັນຈຸພັນ· 2024
T'aom บรรจุภัณฑ์น້ຳໝາກໄມ້
Client: Binggrae
A' Design Award ລະດັບທອງສຳລິດ Winner in ບັນຈຸພັນ Category
Verified Award Winner
Verify Award Status for #158707The Design
About T'aom บรรจุภัณฑ์น້ຳໝາກໄມ້
T'aom ແມ່ນການອອກແບບບັນຈຸພັນທ໌ທີ່ສ້າງຂຶ້ນສຳລັບຍີ່ຫໍ້ນ້ຳໝາກໄມ້ແຊ່ເຢັນທີ່ຜະລິດຈາກສ່ວນປະກອບທຳມະຊາດລ້ວນໆ. ໂລໂກ້ຂອງຍີ່ຫໍ້ນຳໃຊ້ເຄື່ອງໝາຍວົງຢືມ (quotation marks) ເປັນຈຸດເນັ້ນສີ, ແລະຮູບພາບໝາກໄມ້ສົດປະກົດຢູ່ໃນທຸກຜະລິດຕະພັນເພື່ອໃຫ້ຮູບລັກສະນະຂອງທັງໝົດມີຄວາມເປັນເອກະພາບ. ບັນຈຸພັນທ໌ນີ້ຖືກອອກແບບໂດຍມີແຜນຫຼຸດຜ່ອນເສດເຫຼືອ. ຝາແບບແຖບ (strip cap) ຖືກນຳມາໃຊ້ແທນຝາອະລູມິນຽມ, ແລະສະຫຼາກທີ່ເປັນມິດກັບສິ່ງແວດລ້ອມ (eco label) ຈະແຍກອອກໄດ້ງ່າຍເມື່ອສຳຜັດກັບນ້ຳ, ຊຶ່ງຊ່ວຍໃຫ້ຜູ້ບໍລິໂພກສາມາດນຳໄປໃຊ້ໃໝ່ (recycling) ໄດ້ສະດວກຂຶ້ນ. ຊຸດຜະລິດຕະພັນ T'aom ປະກອບມີຂວດນ້ຳໝາກໄມ້, ກ່ອງນ້ຳໝາກໄມ້ ແລະ ໄອສະກຣີມແທ່ງລົດຊາດໝາກໄມ້.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
T'aom บรรจุภัณฑ์น້ຳໝາກໄມ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. T'aom บรรจุภัณฑ์น້ຳໝາກໄມ້ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. T'aom บรรจุภัณฑ์น້ຳໝາກໄມ້ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
- Dimensions & Packaging
- 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm - Tags
- fruit juice
- Production Technology
- As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
- Inspiration
- The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
- Project Duration
- The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
- Patents
- Copyrights belong to Binggrae Co., Ltd.
- Team Members
- Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design) - Image Credits
- Binggrae
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