ຜົນງານ The Imperial Patek Philippe ການໂຄສະນາທາງການຕະຫຼາດ ໂດຍ Phillips ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2024 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ.
ເງິນການໂຄສະນາ· 2024
The Imperial Patek Philippe ການໂຄສະນາທາງການຕະຫຼາດ
ໂດຍ Phillips
ລູກຄ້າ: Phillips
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ການໂຄສະນາ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #160427ການອອກແບບ
ກ່ຽວກັບ The Imperial Patek Philippe ການໂຄສະນາທາງການຕະຫຼາດ
ການໂຄສະນາສື່ມວນຊົນທົ່ວໂລກໂດຍ Phillips ຮ່ວມກັບ Bacs ແລະ Russo ເພື່ອສົ່ງເສີມການຂາຍນາຬິກາ Patek Philippe ທີ່ຫາຍາກ ເຊິ່ງເຄີຍເປັນຂອງ Aisin Gioro Puyi ທີ່ໂລກຮູ້ຈັກໃນນາມຈັກກະພັດອົງສຸດທ້າຍ, ປະກອບດ້ວຍການອອກແບບໂລໂກ້, ຕົວອ່ຽງຮູບເງົາ, ວິດີໂອສາລະຄະດີປະຫວັດສາດ, ແຄັດຕະລັອກ, ແລະການທ່ອງວາງສະແດງທີ່ແວະຢຸດຢູ່ນິວຢອກ, ລອນດອນ, ໄທເປ, ສິງກະໂປ ແລະ ຮົງກົງ; ເຮັດໃຫ້ປະຫວັດສາດແລະແຫຼ່ງກຳເນີດອັນເປັນເອກະລັກຂອງນາຬິກາມີຊີວິດຊີວາຂຶ້ນມາ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
The Imperial Patek Philippe ການໂຄສະນາທາງການຕະຫຼາດ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. The Imperial Patek Philippe ການໂຄສະນາທາງການຕະຫຼາດ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. The Imperial Patek Philippe ການໂຄສະນາທາງການຕະຫຼາດ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- On May 23, 2023 Phillips in Association with Bacs & Russo sold a Patek Philippe Ref. 96QL once belonging to Aisin-Gioro Puyi, the last Emperor of the Qing Dynasty, for HK$49 million/US$6.2 million in Hong Kong. Offered at auction were also artifacts, including a red paper fan. The global multimedia marketing campaign included a video trailer, viewings in New York, London, Taipei, Singapore and Hong Kong, a catalogue set; further, a video documentary telling the story of the friendship between Puyi and his Soviet interpreter to whom he gifted his watch, presented on a bespoke video tablet. The exhibition display featured a custom case with the watch appearing to be floating in space, turning around its axis, and a magnifying glass to appreciate the details of the watch dial.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- As this project was a multimedia campaign, including print, digital, packaging and architectural components, the established branding needed to be scalable and applicable across all touch points of the campaign.
- ແທັກ
- Patek Philippe, the last Emperor, Phillips, Phillips in Association with Bacs & Russo
- ເຕັກໂນໂລຊີການຜະລິດ
- The striking red color accent was carried through all elements of the campaign: a grand catalogue design featuring a slip case, further a video tablet, both wrapped in red book cloth with red foil stamping of the logo. The custom exhibition space appeared as if entering a red lacquered box with the watch display case as centerpiece masterfully engineered by Dietlin, framed by video screens displaying the trailer on each side.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The task was to balance the historical context and provenance of the watch with a visually impactful campaign.
The production challenge was to make the watch appear floating with invisible support mechanism in the display case. A further challenge was to scale the global exhibition tour according to venue size and restrictions. The New York exhibition for example was the first stop of the tour and a far more open space. There, the stairs became a significant part of the exhibition experience with a long red carpet runner. The custom watch case wasn't ready yet at that time and another case alternative had to be found. - ການຄົ້ນຄວ້າ
- The documentary film was the result of years of research including the authentication of the watch involving experts.
- ແຮງບັນດານໃຈ
- The story and provenance behind this watch is unique: the friendship between Puyi (the last emperor) and his Soviet interpreter to whom he gifted his Patek Philippe while in captivity. Phillips’ Marketing department developed a logo reminiscent of a movie title, drawing inspiration for the campaign trailer from Bertolucci's "The Last Emperor", which was incorporated into the global exhibition design on video screens. The striking red color accent was carried through all elements of the campaign, including catalogue design, video tablet, and custom exhibition space which was inspired by the Forbidden City.
- ໄລຍະເວລາໂຄງການ
- The global marketing campaign was realized in Spring 2023 with exhibitions of the watch in New York, London, Taipei, Singapore and Hong Kong.
- ຂັ້ນຕອນການດຳເນີນງານ
- The interaction with the campaign was multifaceted: The global exhibition could be experienced in person with the Patek Philippe watch presented floating in a custom display case. The video documentary, in addition to being available for viewing online, was presented on a bespoke video tablet (Vpak) that appeared like a conventional book, however when opened, revealed a video screen that auto played.
- ສິດທິບັດ
- Watch display case by Lekoni
- ສະມາຊິກທີມ
- CMO: Amy Wexler
Creative Director: Martin Schott
Creative Director: Gertrude Wong
Creative Director: Mark Mayer
Creative Director: Arthur Touchot
Designer: Tirso Montan
Designer: Grace Neighbour
Production Manager: Ally Mintz
Production Manager: Chris Ward
Production Manager: Cherub Ng
Director, Trailer: Alan Williams, Imaginary Forces
Documentary Animation: Pastèque Productions
Documentary Production (Chicago): Converge Crew
Documentary Production (Hong Kong): AEM Productions Limited
Documentary Production (London): Thomas de Cruz Media
Documentary Editor: Richard Rogers
Catalogue Printer: CA Design
Video book: VPak
Exhibition Architect: Lekoni
Display case: Dietlin - ເຄຣດິດຮູບພາບ
- Phillips
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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