Tels Cargo ອັດຕະລັກສະນະຂອງແບຣນ by Nargiza Usmanova

Tels Cargo ອັດຕະລັກສະນະຂອງແບຣນ by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ Competition Category.

ເຫຼັກການໂຄສະນາ· 2025

Tels Cargo ອັດຕະລັກສະນະຂອງແບຣນ

by Nargiza Usmanova

Client: TELS Cargo

A' Design Award ລະດັບເຫຼັກ Winner in ການໂຄສະນາ Category

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The Design

About Tels Cargo ອັດຕະລັກສະນະຂອງແບຣນ

Tels Cargo ແມ່ນອັດຕະລັກສະນະຂອງແບຣນທີ່ຖືກສ້າງຂຶ້ນສໍາລັບບໍລິສັດຂົນສົ່ງໃນເອີຣົບທີ່ເນັ້ນໃສ່ການຂົນສົ່ງລົດຍົນ. ໂລໂກ້ຍັງຄົງໄວ້ຊຶ່ງຮູບແບບຕົວອັກສອນຕົ້ນສະບັບ, ໂຕນສີ ແລະ ສັນຍາລັກແຖບຫ້າເສັ້ນຂອງພາເລັດ, ເພື່ອຮັກສາຄວາມສາມາດຈົດຈໍາໄດ້. ອົງປະກອບຮູບວົງມົນເປັນຕົວແທນຂອງດວງອາທິດ ແລະ ແສງສະຫວ່າງ. ຕົວອັກສອນ G ແລະ O ໃນຄໍາວ່າ Cargo ຖືກເຊື່ອມຕໍ່ກັນເພື່ອສື່ເຖິງການເຄື່ອນໄຫວ. ອັດຕະລັກສະນະນີ້ຖືກນໍາໄປໃຊ້ກັບການອອກແບບລົດບັນທຸກ, ປະຕິທິນຕິດຝາ, ອຸປະກອນສໍານັກງານ, ບັດອວຍພອນ, ຂວດນໍ້າ, ຖົງ, ໂມງຕິດຝາ, ບູດວາງສະແດງ ແລະ ຂອງຂວັນຕ່າງໆ. ໂຕນສີເທົາ ແລະ ສີສົ້ມຊ່ວຍເສີມສ້າງລັກສະນະທີ່ທັນສະໄໝ ແລະ ເປັນມືອາຊີບ.

The Recognition

About the A' Design Award ລະດັບເຫຼັກ

Tels Cargo ອັດຕະລັກສະນະຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Tels Cargo ອັດຕະລັກສະນະຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Tels Cargo ອັດຕະລັກສະນະຂອງແບຣນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimensions & Packaging: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tags: Branding, Identity, Graphic design, Logo design, Visual design
Production Technology: All advertising product layouts are created using graphic design software.
Design Challenge: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Research: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiration: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Project Duration: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Operation Flow: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patents: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Image Credits: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk