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Zhang Gong Lao Jiu 1975 ບັນຈຸພັນເຫຼົ້າ by Wen Liu

Zhang Gong Lao Jiu 1975 ບັນຈຸພັນເຫຼົ້າ by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບເງິນ in ການອອກແບບບັນຈຸພັນ Competition Category.


ເງິນບັນຈຸພັນ· 2026

Zhang Gong Lao Jiu 1975 ບັນຈຸພັນເຫຼົ້າ

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award ລະດັບເງິນ Winner in ບັນຈຸພັນ Category

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The Design

About Zhang Gong Lao Jiu 1975 ບັນຈຸພັນເຫຼົ້າ

Zhang Gong Lao Jiu 1975 ແມ່ນບັນຈຸພັນທີ່ອອກແບບສຳລັບເຫຼົ້າຈີນ. ຮູບຊົງໂດຍລວມໄດ້ຮັບແຮງບັນດານໃຈຈາກຕົ້ນສະລົດອາຍຸຮ້ອຍປີທີ່ເຕີບໃຫຍ່ຢູ່ໃນບໍລິເວນໂຮງກັ່ນເຫຼົ້າ. ກ່ອງນອກຜະລິດຈາກເຍື່ອໄມ້ທີ່ເປັນມິດກັບສິ່ງແວດລ້ອມ ແລະ ລວດລາຍເປືອກໄມ້ຖືກສ້າງຂຶ້ນດ້ວຍການປັ້ມນູນແທນການພິມດ້ວຍນ້ຳໝຶກ. ຂວດຖືກເຜົາດ້ວຍເຄືອບຂາວແບບຈີນ ແລະ ການປ່ຽນແປງໃນເຕົາເຜົາສ້າງລວດລາຍທຳມະຊາດໃນບາງບໍລິເວນ. ພື້ນຜິວຂອງຂວດເຮັດໃຫ້ນຶກເຖິງລວດລາຍທີ່ສຶກຫຼໍ່ຂອງບໍ່ໝັກເຫຼົ້າເກົ່າແກ່. ບັນຈຸພັນມີຂະໜາດ 125 x 125 x 290 ມິນລີແມັດ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Zhang Gong Lao Jiu 1975 ບັນຈຸພັນເຫຼົ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Zhang Gong Lao Jiu 1975 ບັນຈຸພັນເຫຼົ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Zhang Gong Lao Jiu 1975 ບັນຈຸພັນເຫຼົ້າ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging
125mm*125mm*290mm
Tags
Natural, Unadorned Simplicity
Production Technology
The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge
Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research
Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration
The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration
March 2024, Shenzhen, China
Operation Flow
The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members
Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li

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