Unheardible ການສ້າງແບຣນສຳລັບການແຂ່ງຂັນດົນຕີ by Bloom GmbH Nürnberg is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບເງິນ in ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ Competition Category.
ເງິນການໂຄສະນາ· 2026
Unheardible ການສ້າງແບຣນສຳລັບການແຂ່ງຂັນດົນຕີ
Client: D-Bue Wettbewerb
A' Design Award ລະດັບເງິນ Winner in ການໂຄສະນາ Category
Verified Award Winner
Verify Award Status for #173864The Design
About Unheardible ການສ້າງແບຣນສຳລັບການແຂ່ງຂັນດົນຕີ
D-bue ແມ່ນການແຂ່ງຂັນດົນຕີແບບພິເສດ: ທຸກໆສອງປີ, ນັກສຶກສາທີ່ຖືກຄັດເລືອກຈາກສະຖາບັນດົນຕີຂອງເຢຍລະມັນຈະນຳສະເໜີແນວຄວາມຄິດທາງສິລະປະສ່ວນຕົວຂອງພວກເຂົາໃນຊຸດການສະແດງຄອນເສີດ. Bloom ໄດ້ພັດທະນາແນວຄວາມຄິດການສື່ສານທີ່ອອກແບບສະເພາະສຳລັບຮູບແບບພິເສດນີ້. ຈຸດສຸມແມ່ນປະຕິມາກຳສຽງແບບເຄື່ອນໄຫວທີ່ສ້າງຂຶ້ນຈາກການສະແດງພາບສຽງແບບ 3 ມິຕິ. ມັນເອົາຫູຂອງມະນຸດເປັນຈຸດເລີ່ມຕົ້ນ ແລະ ປັ້ນຮູບຮ່າງຕົວເອງໄປຕາມໂລໂກ້ສຽງທີ່ພັດທະນາຂຶ້ນສຳລັບການແຂ່ງຂັນ ເພື່ອເປັນສັນຍາລັກຂອງຄວາມທົດລອງ ແລະ ສິ່ງທີ່ບໍ່ເຄີຍໄດ້ຍິນມາກ່ອນ. ຄຳສ້າງໃໝ່ Unheardible ເສີມສ້າງພາບລັກ ແລະ ຮັບປະກັນຄວາມເປັນທີ່ສັງເກດເຫັນ ແລະ ຄວາມສາມາດຈົດຈຳໄດ້.
The Recognition
About the A' Design Award ລະດັບເງິນ
Unheardible ການສ້າງແບຣນສຳລັບການແຂ່ງຂັນດົນຕີ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Unheardible ການສ້າງແບຣນສຳລັບການແຂ່ງຂັນດົນຕີ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Unheardible ການສ້າງແບຣນສຳລັບການແຂ່ງຂັນດົນຕີ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
- Dimensions & Packaging
- 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
- Tags
- 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
- Production Technology
- The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
- Design Challenge
- The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
- Inspiration
- The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
- Project Duration
- From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
- Operation Flow
- The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
- Team Members
- Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert
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