Sheikh El Burger ການສ້າງຍີ່ຫໍ້ Logo by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ Competition Category.

ທອງສຳລິດການໂຄສະນາ· 2019

Sheikh El Burger ການສ້າງຍີ່ຫໍ້ Logo

by Moataz Mohamed

Client: Moataz Mohamed

A' Design Award ລະດັບທອງສຳລິດ Winner in ການໂຄສະນາ Category

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The Design

About Sheikh El Burger ການສ້າງຍີ່ຫໍ້ Logo

ໃນວັດທະນະ ທຳ ເທດອາຣະເບີຍ, ຄຳ ວ່າ "Sheikh" ແມ່ນພັນລະນາເຖິງຊັ້ນສູງສຸດທີ່ສາມາດບັນລຸໄດ້ ສຳ ລັບຄວາມກະຕັນຍູ, ຄວາມທ່ຽງ ທຳ, ຄວາມຖ່ອມຕົວແລະຄວາມເປັນຜູ້ ນຳ ໃນທາງບວກ. ນີ້ແມ່ນວິທີທີ່ພວກເຮົາ ກຳ ນົດ ຕຳ ແໜ່ງ ຫຍີ່ຫໍ້ຂອງພວກເຮົາ: ຄຳ ຂວັນທີ່ເປົ້າ ໝາຍ ຂອງພວກເຮົາສາມາດພົວພັນແລະເວົ້າໄດ້ໃນການສື່ສານປະ ຈຳ ວັນຂອງພວກເຂົາ. ຄຳ ຂວັນທີ່ແປວ່າຄຸນນະພາບ, ມໍລະດົກແລະຄວາມເປັນຜູ້ ນຳ ດ້ານການຕະຫຼາດ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Sheikh El Burger ການສ້າງຍີ່ຫໍ້ Logo ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Sheikh El Burger ການສ້າງຍີ່ຫໍ້ Logo ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Sheikh El Burger ການສ້າງຍີ່ຫໍ້ Logo ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags: Branding, logo design, logo branding, burger
Production Technology: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.