DIY Spice Blends by Chef Heidi ສູດອາຫານດິຈິຕອນສື່ສັງຄົມ by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເງິນ in ການອອກແບບການໂຄສະນາ, ການຕະຫຼາດ ແລະ ການສື່ສານ Competition Category.
ເງິນການໂຄສະນາ· 2020
DIY Spice Blends by Chef Heidi ສູດອາຫານດິຈິຕອນສື່ສັງຄົມ
Client: Unilever Food Solutions
A' Design Award ລະດັບເງິນ Winner in ການໂຄສະນາ Category
Verified Award Winner
Verify Award Status for #90682The Design
About DIY Spice Blends by Chef Heidi ສູດອາຫານດິຈິຕອນສື່ສັງຄົມ
Unilever Food Solutions ມອບ ໝາຍ ໜ້າ ທີ່ໃຫ້ຜູ້ອາໃສຢູ່ Chef Heidi Heckmann (Chef ລູກຄ້າພາກພື້ນ, Cape Town) ສ້າງ 11 ສູດອາຫານ Spice Blends ທີ່ເປັນເອກະລັກໂດຍໃຊ້ Robertsons Spice Range. ໃນສ່ວນ ໜຶ່ງ ຂອງ "ການເດີນທາງຂອງພວກເຮົາ, ການຄົ້ນພົບຂອງທ່ານ" ຄວາມຄິດແມ່ນເພື່ອສ້າງຮູບພາບແລະການອອກແບບທີ່ເປັນເອກະລັກໂດຍໃຊ້ສ່ວນປະກອບເຫຼົ່ານີ້ເພື່ອໂຄສະນາເຟສບຸກທີ່ມ່ວນຊື່ນ. ໃນແຕ່ລະອາທິດ, Chef Heidi ຂອງ Spice Blends ທີ່ມີເອກະລັກສະເພາະໄດ້ຖືກໂພດລົງໃນ Facebook Canvas Posts ທີ່ອຸດົມດ້ວຍສື່. ແຕ່ລະສູດອາຫານເຫຼົ່ານີ້ຍັງມີໃຫ້ດາວໂຫລດ iPad ທີ່ເວບໄຊທ໌ UFS.com.
The Recognition
About the A' Design Award ລະດັບເງິນ
DIY Spice Blends by Chef Heidi ສູດອາຫານດິຈິຕອນສື່ສັງຄົມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. DIY Spice Blends by Chef Heidi ສູດອາຫານດິຈິຕອນສື່ສັງຄົມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. DIY Spice Blends by Chef Heidi ສູດອາຫານດິຈິຕອນສື່ສັງຄົມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website. - Dimensions & Packaging
- Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
- Tags
- advertising, Art Direction, photography, illustration,
- Production Technology
- Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
- Inspiration
- The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
- Project Duration
- The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
- Team Members
- Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew
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