Sinopec Charging Station Prekės ženklo identitetas by Guangzhou Ace

Sinopec Charging Station Prekės ženklo identitetas by Guangzhou Ace is a highly esteemed winner of the very prestigious 2026 Bronzinis apdovanojimas A' Design Award in Reklamos, rinkodaros ir komunikacijos dizainas Competition Category.

BronzinisReklama· 2026

Sinopec Charging Station Prekės ženklo identitetas

by Guangzhou Ace

Client: Sinochem

Bronzinis apdovanojimas A' Design Award Winner in Reklama Category

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Verified Award Winner

Verify Award Status for #179976

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sinopec Charging Station Prekės ženklo identitetas

„Sinopec Charging Station“ – tai prekės ženklo identiteto sistema, sukurta elektromobilių įkrovimo stotelėms. Logotipas įkvėptas bijūno motyvo, o žiedlapio, lapo ir vijoklio augimo seka paverčiama įkrovimo kištuko siluetu. Gradientas nuo mėlynos iki žalios susieja nusistovėjusią korporatyvinę spalvų paletę su atsinaujinančia energija. Supaprastinta forma išlieka įskaitoma iš iki 50 metrų atstumo. Lapo ir vijoklio formos pakartotinai naudojamos kaip grindų žymėjimai, nukreipiantys lankytojus. Sistema apima ženklinimą, skaitmenines sąsajas, įkroviklių dizainą ir spausdintą medžiagą.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Sinopec Charging Station Prekės ženklo identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Sinopec Charging Station Prekės ženklo identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Sinopec Charging Station Prekės ženklo identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Dimensions & Packaging: Page size 285 mm x 210 mm
242 pages
Tags: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Production Technology: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Design Challenge: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Research: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Inspiration: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Project Duration: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Operation Flow: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Team Members: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun