Darbs Neon Nights Tirdzniecības izstādes organizatora telpa, kura autors ir Hong Kong Trade Development Council, ir augsti novērtēts un ļoti prestižās 2021 Sudraba balva A' Design Award ieguvējs kategorijā Pasākumu un notikumu dizains.
SudrabaPasākums· 2021
Neon Nights Tirdzniecības izstādes organizatora telpa
Autors: Hong Kong Trade Development Council
Klients: Hong Kong Trade Development Council
Sudraba balva A' Design Award ieguvējs kategorijā Pasākums
Verificēts balvas ieguvējs
Verificēt balvas statusu dizainam #106406Dizains
Par Neon Nights Tirdzniecības izstādes organizatora telpa
Neon Nights ir pasākuma dizains, kas radīts modes tirdzniecības izstādei Honkongā. Koncepcija apvieno pašreizējās modes krāsu tendences ar retro Honkongas neona ielu izkārtņu izskatu. Tika izveidotas trīs zonas. Sveiciena instalācija atrodas norises vietas galvenajā ieejā. Izstāžu zāles ieeja saņēma atbilstošu apdari. Zāles iekšpusē 300 kvadrātmetru daudzfunkcionāla telpa uzņem modes skates, seminārus un neformālas tikšanās. Metāla rāmji ar štancētiem rakstiem, no aizmugures izgaismoti krāsainie paneļi un neona stila izkārtnes veido dinamisko izskatu.
Atzinība
Par Sudraba balva A' Design Award
Neon Nights Tirdzniecības izstādes organizatora telpa ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Neon Nights Tirdzniecības izstādes organizatora telpa būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Neon Nights Tirdzniecības izstādes organizatora telpa ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Aiz dizaina
Preses materiāli
Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.
- Unikālās īpašības
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- Izmēri un iepakojums
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Birkas
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- Ražošanas tehnoloģija
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Dizaina izaicinājums
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Pētījums
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Iedvesma
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Projekta ilgums
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Darbības plūsma
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Patenti
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Komandas dalībnieki
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - Attēlu autori
- Hong Kong Trade Development Council
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