Zhuliguan Hote Viesnīcas Logotips by Zhongxiang Zheng

Zhuliguan Hote Viesnīcas Logotips by Zhongxiang Zheng is a highly esteemed winner of the very prestigious 2021 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

DzelzsGrafika· 2021

Zhuliguan Hote Viesnīcas Logotips

by Zhongxiang Zheng

Client: Zhongxiang Zheng

Dzelzs balva A' Design Award Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuliguan Hote Viesnīcas Logotips

Zhuliguan ir tematiska viesnīca, kas koncentrējas uz bambusa kultūru. Raksts izskatās gan kā bambuss, gan bezdelīgas, liekot cilvēkiem sagaidīt jauna ceļojuma sākumu. Logotips atspoguļo attīstību no nekā uz kaut ko, kas sākotnēji nāk no filozofiskā daoisma. Tās izmaiņas nes tradicionālā ķīniešu daoisma filozofiju "No Tao piedzimst viens. No viena, divi; no diviem, trīs; no trim - radītais Visums", kas nozīmē "Tao ceļš seko dabai".

The Recognition

About the Dzelzs balva A' Design Award

Zhuliguan Hote Viesnīcas Logotips ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Zhuliguan Hote Viesnīcas Logotips būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Zhuliguan Hote Viesnīcas Logotips tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Dimensions & Packaging: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Tags: Brand , Research , Hotel , Logo , Culture
Production Technology: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Design Challenge: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Research: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Inspiration: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Project Duration: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Operation Flow: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patents: Trademark (2019) Zhongxiang Zheng
Image Credits: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.