Food in Nature Ēdiens dabā by Duc Bui is a highly esteemed winner of the very prestigious 2021 Dzelzs balva A' Design Award in Fotogrāfijas un fotomanipulācijas dizains Competition Category.

DzelzsFotogrāfija· 2021

Food in Nature Ēdiens dabā

by Duc Bui

Client: FPDB Creative

Dzelzs balva A' Design Award Winner in Fotogrāfija Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Food in Nature Ēdiens dabā

"Ēdiens dabā" ir gastronomiskās fotogrāfijas projekts, kas tapis jūras veltēm specializētam restorānam Hošimina pilsētā, Vjetnamā. Sērija atspoguļo jaunās augstākās klases ēdienkartes ēdienus, un katram ēdienam ir izveidots savs vizuālais risinājums un stāsts. Koncepcija saista ēdienu ar dabu, attēlojot trauslus ziedus, kas izaug no sausiem akmeņiem, — ainu, kas simbolizē izdzīvošanu un izaugsmi. Uzsvērtas ir ziedu spilgtās krāsas un akmeņu neparastās formas. Mākslīgais apgaismojums izmantots, lai atdarinātu no jūras atstaroto gaismu un izceltu jūras veltes svaigumu.

The Recognition

About the Dzelzs balva A' Design Award

Food in Nature Ēdiens dabā ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Food in Nature Ēdiens dabā būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Food in Nature Ēdiens dabā tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
Dimensions & Packaging: Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
Tags: photography, food, seafood, nature, survival
Production Technology: Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
Design Challenge: The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
Research: How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
Inspiration: The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
Project Duration: The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
Operation Flow: Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
Team Members: Duc Bui & FPDB Creative
Image Credits: Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.