KGI Bank Bankas tīmekļa vietne by Frog Singapore

KGI Bank Bankas tīmekļa vietne by Frog Singapore is a highly esteemed winner of the very prestigious 2022 Dzelzs balva A' Design Award in Tīmekļa vietņu un tīmekļa dizains Competition Category.

DzelzsTīmeklis· 2022

KGI Bank Bankas tīmekļa vietne

by Frog Singapore

Client: frog Singapore

Dzelzs balva A' Design Award Winner in Tīmeklis Category

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Verified Award Winner

Verify Award Status for #136784

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About KGI Bank Bankas tīmekļa vietne

KGI Bank ir adaptīva tīmekļa vietne, kas izstrādāta bankai, kurā ietilpst četri meitasuzņēmumi. Vietne apvieno korporatīvo un privātpersonu informāciju vienotā lietotāja pieredzē. Vienkāršota vizuālā koncepcija ļauj klientiem pakāpeniski iepazīt dažādus bankas aspektus. Mikroanimācijas piešķir emocionālu iesaisti ikdienas mijiedarbībām. Aicinājumi rīkoties un biežāk lietotie rīki ir izvietoti tuvu viens otram, lai atbalstītu nākamo soli. Uzlabota navigācija nodrošina smalku orientēšanos starp meitasuzņēmumu sadaļām. Lietotāja saskarne tika izstrādāta programmā Figma.

The Recognition

About the Dzelzs balva A' Design Award

KGI Bank Bankas tīmekļa vietne ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka KGI Bank Bankas tīmekļa vietne būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. KGI Bank Bankas tīmekļa vietne tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Dimensions & Packaging: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Tags: User Experience, User Interface Design, Design System, Website, Responsive
Production Technology: The user interface of this website was designed in Figma.
Design Challenge: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Research: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiration: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Project Duration: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Operation Flow: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Team Members: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Image Credits: frog Singapore, 2022